CPM

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((Cost-per-thousand))
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Media term describing the cost of 1,000 impressions. For example, a Web site that charges
 
Media term describing the cost of 1,000 impressions. For example, a Web site that charges
 
$1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).
 
$1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).
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Revision as of 00:48, 27 July 2011

(Cost-per-thousand)

Media term describing the cost of 1,000 impressions. For example, a Web site that charges $1,500 per ad and reports 100,000 impressions has a CPM of $15 ($1,500 divided by 100).

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