CPA

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== (Cost-per-Action) ==
 
== (Cost-per-Action) ==
 
Cost of advertising based on a visitor taking some specifically defined action in response to an ad.
 
Cost of advertising based on a visitor taking some specifically defined action in response to an ad.
"Actions" include such things as a sales transaction, a customer acquisition, or a click.
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Examples of "Actions" include such things as completing a sales transaction, or filling out a form.

Latest revision as of 08:35, 24 July 2013

(Cost-per-Action)

Cost of advertising based on a visitor taking some specifically defined action in response to an ad. Examples of "Actions" include such things as completing a sales transaction, or filling out a form.

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