CPA

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Cost of advertising based on a visitor taking some specifically defined action in response to an ad.
 
Cost of advertising based on a visitor taking some specifically defined action in response to an ad.
 
"Actions" include such things as a sales transaction, a customer acquisition, or a click.
 
"Actions" include such things as a sales transaction, a customer acquisition, or a click.
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Revision as of 04:42, 26 July 2011

(Cost-per-Action)

Cost of advertising based on a visitor taking some specifically defined action in response to an ad. "Actions" include such things as a sales transaction, a customer acquisition, or a click.

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