CPA

From IAB Wiki
(Difference between revisions)
Jump to: navigation, search
(New page: Category:Glossary Cost of advertising based on a visitor taking some specifically defined action in response to an ad. "Actions" include such things as a sales transaction, a customer ...)
 
 
(3 intermediate revisions by 3 users not shown)
Line 1: Line 1:
 
[[Category:Glossary]]
 
[[Category:Glossary]]
 +
== (Cost-per-Action) ==
 
Cost of advertising based on a visitor taking some specifically defined action in response to an ad.
 
Cost of advertising based on a visitor taking some specifically defined action in response to an ad.
"Actions" include such things as a sales transaction, a customer acquisition, or a click.
+
Examples of "Actions" include such things as completing a sales transaction, or filling out a form.

Latest revision as of 08:35, 24 July 2013

(Cost-per-Action)

Cost of advertising based on a visitor taking some specifically defined action in response to an ad. Examples of "Actions" include such things as completing a sales transaction, or filling out a form.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox