From IAB Wiki
(Difference between revisions)
(Cleaning up links to www.professay.com)
|(One intermediate revision by one user not shown)|
Latest revision as of 12:16, 12 April 2012
Usually refers to a linear video ad with clickable call-to-action; format is usually shorter than full linear ads (i.e. 3-10 seconds) and call-to-action usually can load another video or can bring up a new site while pausing the content.