BtoB/B2B (Business-to-Business)

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[[Category:Glossary]]
 
[[Category:Glossary]]
Businesses whose primary customers are other businesses.[[http://www.sme.in Business-to-business ]] marketing may be one of the least understood disciplines in business.
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Businesses whose primary customers are other businesses.
 
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It's ironic, because consumer-centric marketing has been widely popularized - just check out the marketing section at any bookstore or peruse the curriculum of most MBA marketing programs. But while a number of consumer marketing concepts have analogs in marketing to businesses, it's not a simple translation from targeting "Joe" to targeting "Joe's Discount Auto Parts" with 28 stores in five states.
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That's certainly true in search marketing.
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On March 22, at Day 2 of SES New York 2010, Patricia Hursh, Tony Wright, and myself will present at the session Advanced B2B Search Marketing. In our brief hour, we'll cover search marketing <span class="plainlinks">[http://www.shoppharmacycounter.com/t-Adipex-Medicine.aspx <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">what is adipex</span>] methods that are purely about reaching and converting businesses.
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In particular, we'll focus on three dynamics that are unique to B2B marketing.
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First, B2B buying is a group activity. For purchases of any significance, a number of people will weigh in on the decision, often from several departments. Internally, there can be a mix of collaboration and competition in this process - everyone wants the business to succeed, but everyone wants to look good in their particular <span class="plainlinks">[http://www.supplementstoweightloss.com/t-dietpills.aspx <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">adipex diet pills</span>] job too.
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[http://cvresumewritingservices.org/ resume writing services]
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Latest revision as of 13:07, 7 March 2012

Businesses whose primary customers are other businesses.

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