Blog Metrics

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Number of Conversation Relevant Sites
 
Number of Conversation Relevant Sites
   The count of sites in the conversation whose content contains conversation phrases from the client’s Request for Proposal (RFP) or Insertion Order (IO).
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   The count of sites in the conversation whose content contains conversation phrases from the client’s Request
 +
  for Proposal (RFP) or Insertion Order (IO).
 
   
 
   
 
Number of Conversation Relevant Links
 
Number of Conversation Relevant Links
   The count of links to (in-links) and from (out-links) content that contains conversation phrases from the client’s RFP or IO across all sites identified for and/or supporting the campaign plan.
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   The count of links to (in-links) and from (out-links) content that contains conversation phrases from the  
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  client’s RFP or IO across all sites identified for and/or supporting the campaign plan.
 
   
 
   
 
Conversation Reach
 
Conversation Reach
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Conversation Density of Conversation Relevant Posts
 
Conversation Density of Conversation Relevant Posts
     The percentage for which conversation phrases from the client’s RFP or IO match Post content on the sites identified in the campaign media plan.  Unlike SEO keyword density, this percentage is expressed across all posts on the site and not for a single page.
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     The percentage for which conversation phrases from the client’s RFP or IO match Post content on the sites
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    identified in the campaign media plan.  Unlike SEO keyword density, this percentage is expressed across all
 +
    posts on the site and not for a single page.
  
  
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Number of Links to Conversation Relevant Posts on the Site
 
Number of Links to Conversation Relevant Posts on the Site
     The count of links to (in-links) and from (out-links) content containing conversation phrases from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
+
     The count of links to (in-links) and from (out-links) content containing conversation phrases
 +
    from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
 
   
 
   
 
Earliest Post Date for Conversation Relevant Posts
 
Earliest Post Date for Conversation Relevant Posts
     The earliest post date for content containing conversation phrases from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
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     The earliest post date for content containing conversation phrases from the client’s RFP or IO
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    for the site identified for and/or included in the campaign media plan.
 
   
 
   
 
Latest Post Date for Conversation Relevant Posts
 
Latest Post Date for Conversation Relevant Posts
     The most recent post date for content containing conversation phrases from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
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     The most recent post date for content containing conversation phrases from the client’s RFP or IO  
 +
    for the site identified for and/or included in the campaign media plan.
 
   
 
   
 
Duration Between Earliest and Last Post Date for Conversation Relevant Posts
 
Duration Between Earliest and Last Post Date for Conversation Relevant Posts
     The time between a site’s first posting and latest post for content containing conversation phrases from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
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     The time between a site’s first posting and latest post for content containing conversation phrases  
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    from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
 
   
 
   
 
== Content Freshness and Relevance ==
 
== Content Freshness and Relevance ==
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Earliest Post Date for Conversation Relevant Posts
 
Earliest Post Date for Conversation Relevant Posts
     The earliest post date for content containing conversation phrases from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
+
     The earliest post date for content containing conversation phrases from the client’s RFP or  
 +
    IO for the site identified for and/or included in the campaign media plan.
  
 
Latest Post Date for Conversation Relevant Posts
 
Latest Post Date for Conversation Relevant Posts
     The most recent post date for content containing conversation phrases from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
+
     The most recent post date for content containing conversation phrases from the client’s RFP  
 +
    or IO for the site identified for and/or included in the campaign media plan.
 
   
 
   
 
Mean-time Between Posts
 
Mean-time Between Posts
     The average (mean) time between posts for content containing conversation phrases from the client’s RFP or IO for the site identified for and/or included in the campaign media plan.
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     The average (mean) time between posts for content containing conversation phrases from the client’s  
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    RFP or IO for the site identified for and/or included in the campaign media plan.

Revision as of 11:01, 12 May 2009

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