Behavioral event

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A user-initiated action which may include, but not limited to: searches, content views, clicks, purchases, form-based information and other interactions. Behavioral events are anonymous and do not include personally identifiable information (PII).
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A '''behavioral event''' is a user-initiated action which may include, but is not limited to: searches, [[page view|content views]], [[click]]s, purchases, and form-based information.  
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They are generally anonymous and do not include [[personally identifiable information]] (PII).
 
[[Category:Glossary]]
 
[[Category:Glossary]]
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Latest revision as of 10:32, 13 April 2012

A behavioral event is a user-initiated action which may include, but is not limited to: searches, content views, clicks, purchases, and form-based information.

They are generally anonymous and do not include personally identifiable information (PII).

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