Agency

From IAB Wiki
Revision as of 16:20, 29 June 2010 by WikiSysop (Talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

An organization that, on behalf of clients, plans marketing and advertising campaigns, drafts and produces advertisements, places advertisements in the media. In interactive advertising, agencies often use third party technology (ad servers) and may place advertisements with publishers, ad networks and other industry participants.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox