Affinity marketing

From IAB Wiki
Revision as of 09:46, 25 January 2008 by 68.84.2.194 (Talk)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search

Selling products or services to customers on the basis of their established buying patterns. The offer can be communicated by e-mail promotions, online or offline advertising.

Retrieved from "http://www.iab.net/wiki/index.php?title=Affinity_marketing&oldid=72"
Personal tools