Add to cart
From IAB Wiki
(Difference between revisions)
(Undo revision 7279 by 186.190.211.38 (Talk)) |
m (moved Add to Cart to Add to cart: Consistent capitalization) |
Latest revision as of 10:21, 13 April 2012
The user activity of storing merchandise in a virtual shopping cart that the user intends to later purchase from an online e-commerce website. This enables users to continue browsing and "check-out" later or alternately delete these items from the cart.
