Add to cart
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(New page: Category:Glossary The user activity of storing merchandise in a virtual shopping cart that the user intends to later purchase from an online e-commerce website. This enables users to c...) |
m (moved Add to Cart to Add to cart: Consistent capitalization) |
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Latest revision as of 10:21, 13 April 2012
The user activity of storing merchandise in a virtual shopping cart that the user intends to later purchase from an online e-commerce website. This enables users to continue browsing and "check-out" later or alternately delete these items from the cart.