Ad transfers
From IAB Wiki
Revision as of 09:44, 25 January 2008 by 68.84.2.194 (Talk)
The successful display of an advertiser's Web site after the user clicked on an ad. When a user clicks on an advertisement, a click-through is recorded and re-directs or "transfers" the user's browser to an advertiser's Web site. If the user successfully displays the advertiser's Web site, an ad transfer is recorded.
