Ad transfers

From IAB Wiki
Revision as of 07:20, 13 December 2008 by 194.176.176.82 (Talk) (http://fixpasxbu.ifrance.com/news-295.html)

Jump to: navigation, search

The successful display of an advertiser's Web site after the user clicked on an ad. When a user clicks on an advertisement, a click-through is recorded and re-directs or "transfers" the user's browser to an advertiser's Web site. If the user successfully displays the advertiser's Web site, an ad transfer is recorded.