Ad transfers

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Revision as of 11:32, 6 December 2008 by 60.213.185.214 (Talk) (litroc)

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The successful display of an advertiser's Web site after the user clicked on an ad. When a user clicks on an advertisement, a click-through is recorded and re-directs or "transfers" the user's browser to an advertiser's Web site. If the user successfully displays the advertiser's Web site, an ad transfer is recorded.