Ad serving
From IAB Wiki
Revision as of 09:42, 25 January 2008 by 68.84.2.194 (Talk)
The delivery of ads by a server to an end user's computer on which the ads are then displayed by a browser and/or cached. Ad serving is normally performed either by a Web publisher or by a third-party ad server. Ads can be embedded in the page or served separately.
