Ad recall

From IAB Wiki
(Difference between revisions)
Jump to: navigation, search
m
m (Reverted edits by CuthbertNicholsonzkv (talk) to last revision by Spam cleanup script)
 
(2 intermediate revisions by 2 users not shown)
Line 1: Line 1:
 
[[Category:Glossary]]
 
[[Category:Glossary]]
 
A measure of advertising effectiveness in which a sample of respondents is exposed to an ad and then at a later point in time is asked if they remember the ad. Ad recall can be on an aided or unaided basis. Aided ad recall is when the respondent is told the name of the brand or category being advertised.
 
A measure of advertising effectiveness in which a sample of respondents is exposed to an ad and then at a later point in time is asked if they remember the ad. Ad recall can be on an aided or unaided basis. Aided ad recall is when the respondent is told the name of the brand or category being advertised.
[http://www.professay.com/?page=write-my-essay write my essay for me]
 
 
 
[http://customessays.ws/ Custom essay]
 

Latest revision as of 13:22, 12 April 2012

A measure of advertising effectiveness in which a sample of respondents is exposed to an ad and then at a later point in time is asked if they remember the ad. Ad recall can be on an aided or unaided basis. Aided ad recall is when the respondent is told the name of the brand or category being advertised.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox