Ad network

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(New page: Category:Glossary An aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the Web sites within the network.)
 
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An aggregator or broker of advertising inventory for many sites. Ad networks are the sales
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Ad networks provide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers. Ad networks may provide specific technologies to enhance value to both publishers and advertisers, including unique targeting capabilities, creative generation, and optimization. Ad networks’ business models and practices may include features that are similar to those offered by ad exchanges.
representatives for the Web sites within the network.
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Revision as of 10:43, 24 June 2010

Ad networks provide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers. Ad networks may provide specific technologies to enhance value to both publishers and advertisers, including unique targeting capabilities, creative generation, and optimization. Ad networks’ business models and practices may include features that are similar to those offered by ad exchanges.

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