Ad impression

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'''Ad impressions''' are the count of [[ad]]s which are served to a user. Ads can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. 
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In a formal sense, '''ad impressions''' are a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered for robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user's browser -- therefore closest to the actual opportunity to be seen by the user.
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Two methods are used to deliver ad content to the user
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* Server-initiated.  The publisher's web content server for making requests, formatting and re-directing content
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* Client-initiated.  Ad counting relies on the user's browser to perform these activities.
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For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the Web content server. For organizations using a client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad request, or later, in the process.
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[http://www.iab.net/iab_products_and_industry_services/1421/1443/campaign_measurement_audit IAB's Ad Campaign Measurement Guidelines.]
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[[Category:Glossary]]
 
[[Category:Glossary]]
1) an ad which is served to a user’s browser. Ads can be requested by the user’s browser
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[[Category:Cleanup]]
(referred to as pulled ads) or they can be pushed, such as e-mailed ads; 2) a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user's browser -- therefore closest to the actual opportunity to see by the user. Two methods are used to deliver ad content to the user - a) server-initiated and b) clientinitiated. Server-initiated ad counting uses the publisher's Web content server for making requests, formatting and re-directing content. Client-initiated ad counting relies on the user's browser to perform these activities. For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the Web content server. For organizations using a client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad
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request, or later, in the process. [http://www.iab.net/iab_products_and_industry_services/1421/1443/campaign_measurement_audit Click here for the IAB's Ad Campaign Measurement Guidelines.]
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Latest revision as of 15:52, 12 April 2012

Ad impressions are the count of ads which are served to a user. Ads can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads.

In a formal sense, ad impressions are a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered for robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user's browser -- therefore closest to the actual opportunity to be seen by the user.

Two methods are used to deliver ad content to the user

  • Server-initiated. The publisher's web content server for making requests, formatting and re-directing content
  • Client-initiated. Ad counting relies on the user's browser to perform these activities.

For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the Web content server. For organizations using a client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad request, or later, in the process.

IAB's Ad Campaign Measurement Guidelines.

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