Ad impression
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| + | '''Ad impressions''' are the count of [[ad]]s which are served to a user. Ads can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads. | ||
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| + | In a formal sense, '''ad impressions''' are a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered for robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user's browser -- therefore closest to the actual opportunity to be seen by the user. | ||
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| + | Two methods are used to deliver ad content to the user | ||
| + | * Server-initiated. The publisher's web content server for making requests, formatting and re-directing content | ||
| + | * Client-initiated. Ad counting relies on the user's browser to perform these activities. | ||
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| + | For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the Web content server. For organizations using a client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad request, or later, in the process. | ||
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| + | [http://www.iab.net/iab_products_and_industry_services/1421/1443/campaign_measurement_audit IAB's Ad Campaign Measurement Guidelines.] | ||
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[[Category:Glossary]] | [[Category:Glossary]] | ||
| − | + | [[Category:Cleanup]] | |
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Latest revision as of 14:52, 12 April 2012
Ad impressions are the count of ads which are served to a user. Ads can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as e-mailed ads.
In a formal sense, ad impressions are a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered for robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user's browser -- therefore closest to the actual opportunity to be seen by the user.
Two methods are used to deliver ad content to the user
- Server-initiated. The publisher's web content server for making requests, formatting and re-directing content
- Client-initiated. Ad counting relies on the user's browser to perform these activities.
For organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the publisher's ad server or the Web content server. For organizations using a client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad request, or later, in the process.
