Difference between revisions of "Ad exchange"

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An '''ad exchange''' is a sales channel between [[publisher]]s and [[ad network]]s that can also provide aggregated [[ad inventory|inventory]] to [[advertiser]]s. They provide a technology platform that facilitates automated auction based pricing and [[RTB|buying in real-time]]. Ad exchanges' business models and practices may include features that are similar to those offered by ad networks.
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For the purposes of the IAB [http://www.iab.net/ne_guidelines Networks & Exchanges Quality Assurance Guidelines], the definition of an ad exchange excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants.
 
[[Category:Glossary]]
 
[[Category:Glossary]]
Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges’ business models and practices may include features that are similar to those offered by ad networks. For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that only provide tools to enable direct media buying and selling <span class="plainlinks">[http://testosteronesupplementsonline.com/ <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;"> testosterone supplements</span>] between exchange participants.
 

Latest revision as of 10:19, 4 April 2012

An ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges' business models and practices may include features that are similar to those offered by ad networks.

For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants.