Ad exchange
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(New page: Category:Glossary Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates ...) |
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| + | An '''ad exchange''' is a sales channel between [[publisher]]s and [[ad network]]s that can also provide aggregated [[ad inventory|inventory]] to [[advertiser]]s. They provide a technology platform that facilitates automated auction based pricing and [[RTB|buying in real-time]]. Ad exchanges' business models and practices may include features that are similar to those offered by ad networks. | ||
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| + | For the purposes of the IAB [http://www.iab.net/ne_guidelines Networks & Exchanges Quality Assurance Guidelines], the definition of an ad exchange excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants. | ||
[[Category:Glossary]] | [[Category:Glossary]] | ||
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Latest revision as of 09:19, 4 April 2012
An ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges' business models and practices may include features that are similar to those offered by ad networks.
For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants.
