Ad exchange

(Difference between revisions)
Jump to: navigation, search
(Undo revision 6864 by BaileyCox (Talk))
m (moved Ad Exchange to Ad exchange: Moving to consistent capitalization)

Revision as of 10:10, 4 April 2012

Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges’ business models and practices may include features that are similar to those offered by ad networks. For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that only provide tools to enable direct media buying and selling between exchange participants.

Personal tools
Namespaces
Variants
Actions
Navigation
Toolbox