Difference between revisions of "Ad exchange"

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[[Category:Glossary]]
 
[[Category:Glossary]]
Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction based pricing and <span class="plainlinks">[http://www.premierrivercruises.com/rivers/moselle-river-cruises <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">Moselle River cruises</span>] buying in real-time. Ad exchanges’ business models and <span class="plainlinks">[http://www.valleypistachio.com/ <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;">California pistachios</span>] practices may include features that are similar to those offered by ad networks. For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that only provide tools to enable direct media buying and selling <span class="plainlinks">[http://testosteronesupplementsonline.com/ <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;"> testosterone supplements</span>] between exchange participants.
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Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges’ business models and practices may include features that are similar to those offered by ad networks. For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that only provide tools to enable direct media buying and selling <span class="plainlinks">[http://testosteronesupplementsonline.com/ <span style="color:black;font-weight:normal; text-decoration:none!important; background:none!important; text-decoration:none;"> testosterone supplements</span>] between exchange participants.

Revision as of 12:35, 5 January 2012

Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges’ business models and practices may include features that are similar to those offered by ad networks. For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that only provide tools to enable direct media buying and selling testosterone supplements between exchange participants.