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(Reverting to the Tbuchok version)
 
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;[[Click rate]] or '''click-through rate'''
 
;[[Click rate]] or '''click-through rate'''
:The click-through rate is the most-often used ''metric for success'' in online advertising.  As banner ads are both clickable ''and'' branding units, there is [http://creativezone.eyeblaster.com/Blog/index.php/2008/10/21/its-time-we-ended-our-obsession-with-clickthrough-rates/ some debate] as to whether this is the best success metric for banner ads.
+
:The click-through rate is the most-often used ''metric for success'' in online advertising.  As banner ads are both clickable ''and'' branding units, there is [http://creativezone.eyeblaster.com/Blog/index.php/2008/10/21/its-time-we-ended-our-obsession-with-clickthrough-rates/ discussion as to whether this is the best success metric] for banner ads.
  
 
;Conversions
 
;Conversions

Latest revision as of 11:24, 26 March 2012

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