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;[[Click rate]] or '''click-through rate'''
 
;[[Click rate]] or '''click-through rate'''
:The click-through rate is the most-often used ''metric for success'' in online advertising.  As banner ads are both clickable ''and'' branding units, there is [http://creativezone.eyeblaster.com/Blog/index.php/2008/10/21/its-time-we-ended-our-obsession-with-clickthrough-rates/ some debate] as to whether this is the best success metric for banner ads.
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:The click-through rate is the most-often used ''metric for success'' in online advertising.  As banner ads are both clickable ''and'' branding units, there is [http://creativezone.eyeblaster.com/Blog/index.php/2008/10/21/its-time-we-ended-our-obsession-with-clickthrough-rates/ discussion as to whether this is the best success metric] for banner ads.
  
 
;Conversions
 
;Conversions

Revision as of 23:54, 23 December 2008

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