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Sponsorship represents custom content and/or experiences created for an advertiser which may or may not include ad unties (i.e., display advertising, brand logos, advertorial and pre-roll video).

Sponsorships fall into several categories:

  • Spotlights are custom built pages incorporating an advertiser’s brand and housing a collection of content usually around a theme;
  • Advergaming can range from an advertiser buying all the ad units around a game or a “sponsored by” link to creating a custom branded game experience;
  • Content & Section Sponsorship is when an advertiser exclusively sponsors a particular section of the site or email (usually existing content) reskinned with the advertiser’s branding;
  • Sweepstakes & Contests can range from branded sweepstakes on the site to a full-fledge branded contest with submissions and judging.