Category:Glossary
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IAB Interactive Glossary
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Articles in category "Glossary"
There are 200 articles in this category.
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3G
A
AAAA
ANA
ARF
Abandonment
Abort
Activity audit
Ad Click
Ad Creative Pixel
Ad Exchange
Ad Server
Ad audience
Ad banner
Ad blocker
Ad campaign audit
Ad display/Ad delivered
Ad download
Ad impression
Ad impression ratio
Ad insertion
Ad materials
Ad network
Ad recall
Ad request
Ad serving
Ad space
Ad stream
Ad transfers
Ad view
Ad/advertisement
Add to Cart
Advertiser
Advertiser Ad Tag
Advertising Banner
Adware
Affiliate marketing
Affinity marketing
Agency
Aggregate Campaign Data
Alternate text
Animated GIF
Anonymizer
Applet
Applicable browser
Artifacting
Aspect ratio
Attribute
Audience Measurement
Audience Targeting
Audit
Auditor
Avatar
Average view time
B
Backbone
Bandwidth
Bandwidth contention
Barter
Beacon
Behavioral Event
Behavioral Targeting
Beta
Bit rate
Blog
Blog Metrics
Bonus impressions
B cont.
Bot
Bounce
Brand Awareness
Broadband
Broadband Video Commercials
Browser
Browser sniffer
BtoB/B2B (Business-to-Business)
BtoC/B2C (Business-to-Consumer)
Bug
Bulk E-mail Folder
Bumper Ad
Business Visitor
Button
C
CARU
CGI script
COPPA
COPPR
CPA
CPC (Cost-per-Click)
CPC (Cost-per-Customer)
CPL
CPM
CPO
CPS
CPT
CPTM
CRM
CSS
Cable modem
Cache
Cache busting
Cached ad impressions
Caching
Channel
Chat
Chat room
Click Fraud
Click rate
Click-stream
Click-through
Click-within
Clicks
Clickstream Data
Client
Client-initiated ad impression
Codec
Communication
Communication error
Companion Ad
Completes
Content (Site/Page)
Content Delivery Network (alternately Content Distribution Network) (CDN)
Content integration
Contextual Ads
Conversion Pixel
Conversion Rate
Cookie
Cookie Matching
Cookie buster
Core ad video
Cost Per Unique Visitor
Count audit
Crawler
Creative Retargeting
Cross-Site Publisher Analytics
Cross-site Advertiser Analytics
C cont.
Crowdsourcing
Cyber Cafe
D
DHTML
DPO
DSL
DSP
DVR
Data
Data Aggregator
Data Append
Daughter window
Deep Packet Inspection
Demographic Targeting
Demographics
Desktop Application
Digital Video Server
Digital signatures
Display Advertising
Domain name
Drill down
Dwell Rate
Dwell Time
Dynamic IP address
Dynamic ad insertion
Dynamic rotation
E
E-commerce
E-mail Advertising
E-mail Bounce
E-mail Mailbox Provider
E-mail Preview Pane
E-mail Service Provider (ESP)
E-mail campaign
EPG
ETV (Enhanced Television)
Encoder
Encoding
Encryption
Ethernet
Event trackers
Expandable banners
Extranet
Eyeballs
F
FAQ
FTP
FTTH
Failure to transfer
Family/Ad family
Fiber Optic Cable
Filtering
Filtration guidelines
Firewall
Flame
Flashâ„¢
Floating ads
Fold
Frame rate
Frames
Frequency
Frequency Capping
Full screen views
G
GIF
GPRS
GSM
GUI (Graphical User interface)
Geographic Targeting
Geotargeting
Gigabyte
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