Category:Glossary
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IAB Interactive Glossary
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Articles in category "Glossary"
There are 200 articles in this category.
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3G
A
AAAA
ANA
ARF
Abandonment
Abort
Activity audit
Ad audience
Ad banner
Ad blocker
Ad campaign audit
Ad display/Ad delivered
Ad download
Ad impression
Ad impression ratio
Ad insertion
Ad materials
Ad network
Ad recall
Ad request
Ad serving
Ad space
Ad stream
Ad transfers
Ad view
Ad/advertisement
Advertiser
Affiliate marketing
Affinity marketing
Alternate text
Animated GIF
Anonymizer
Applet
Applicable browser
Artifacting
Aspect ratio
Audit
Auditor
Avatar
Average view time
B
Backbone
Bandwidth
Bandwidth contention
Barter
Beacon
Behavioral Targeting
Beta
Bit rate
Blog
Blog Metrics
Bonus impressions
Bot
Bounce
Brand Awareness
Broadband
Broadband Video Commercials
Browser
Browser sniffer
BtoB/B2B (Business-to-Business)
BtoC/B2C (Business-to-Consumer)
Bug
Bulk E-mail Folder
Bumper Ad
Button
C
CARU
C cont.
CGI script
COPPA
COPPR
CPA
CPC (Cost-per-Click)
CPC (Cost-per-Customer)
CPL
CPM
CPO
CPS
CPT
CPTM
CRM
CSS
Cable modem
Cache
Cache busting
Cached ad impressions
Caching
Channel
Chat
Chat room
Click Fraud
Click rate
Click-stream
Click-through
Click-within
Clicks
Client
Client-initiated ad impression
Codec
Communication error
Companion Ad
Completes
Content integration
Contextual Ads
Cookie
Cookie buster
Core ad video
Cost Per Unique Visitor
Count audit
Crawler
Crowdsourcing
Cyber Cafe
D
DHTML
DPO
DSL
DVR
Daughter window
Demographics
Digital Video Server
Digital signatures
Display Advertising
Domain name
Drill down
Dwell Rate
Dwell Time
Dynamic IP address
Dynamic ad insertion
Dynamic rotation
E
E-commerce
E-mail Advertising
E-mail Bounce
E-mail Mailbox Provider
E-mail Preview Pane
E-mail Service Provider (ESP)
E-mail campaign
E cont.
EPG
ETV (Enhanced Television)
Encoder
Encoding
Encryption
Ethernet
Event trackers
Expandable banners
Extranet
Eyeballs
F
FAQ
FTP
FTTH
Failure to transfer
Family/Ad family
Fiber Optic Cable
Filtering
Filtration guidelines
Firewall
Flame
Flashâ„¢
Floating ads
Fold
Frame rate
Frames
Frequency
Full screen views
G
GIF
GPRS
GSM
GUI (Graphical User interface)
Geotargeting
Gigabyte
Gross exposures
Guerilla Marketing
H
HDTV
HTML
HTTP
Head end
Heuristic
History list
Hit
Home page
Host
Hot Spot
Hotlists
House ads
Hybrid pricing
Hyperlink
Hypertext
I
IAB
IMU
IP
IP address
IPTV
IRC
ISDN
ISP
ITI
ITV
Image map
Impression
In-Banner Video Ads
In-Page Video Ads
In-Stream Video Ads
In-Text Video Ads
In-unit click
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