Ad Technology Council
From IAB Wiki
The IAB Ad Technology Council is a council founded in 2012 that is led by both IAB General Members and Associate Members.
This council focuses on understanding the impact of emerging technologies on the ad industry, and to provide a forum for discovering disruptive technologies. Some of the Working Groups and Taskforces that this Council oversees include:
- Data Standards, Quality & Best Practices
- The Future of the Cookie
- OpenRTB & Exchange Infrastructure
- 3MS/Viewable: Implementation & Implications
- Consumer Experience
- eBusiness
