The New Standard Ad Unit Portfolio: A Creative Showcase

Event videos sponsored by FreeWheel,
Official Video Sponsor of IAB Events
About this Video:

To drive the industry forward and create new opportunities for dynamic brand advertising, IAB released a new Standard Ad Unit Portfolio at the fifth IAB Annual Leadership Meeting "Ecosystem 2.0: Beyond Time and Space," which includes a new range of formats designed to meet marketers' communications needs across the purchase funnel. Among these are the IAB Rising Stars Display ad units, six new interactive ad units developed and tested in partnership with leading publishers and agencies in the digital world.

Rating: (0 ratings)

March 17, 2012 | 26:39 minutes | 1699 views

This video took place at
Annual Leadership Meeting.
More videos from this event:

Sony's Susan Jurevics
Susan Jurevics, Sony Corporation of America, highlights brand relationships at the...
March 6, 2012
NBCUniversal's Peter Naylor
Peter Naylor, EVP, Digital Media Sales, NBCUniversal, and Chairman, IAB Board of...
March 6, 2012
EA's Peter Moore
Peter Moore, Electronic Arts CEO, reminded the 2012 IAB Annual Leadership Meeting to...
March 6, 2012
Related Videos by Category:

Big Spaceship's Michael Lebowitz - IAB Sidekick
Michael Lebowitz, Founder and CEO of Big Spaceship, demonstrates the IAB Sidekick,...
March 17, 2012
IAB Releases New Standard Ad Unit Portfolio
First standard portfolio upgrade since 2003 showcases brand-friendly ad formats;...
March 6, 2012
IAB's Peter Minnium Announces New Standard Ad Unit Portfolio
Peter Minnium, Head of Brand Initiatives, IAB announces the IAB's New Standard Ad Unit...
March 17, 2012