The New Standard Ad Unit Portfolio: A Creative Showcase

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About this Video:

To drive the industry forward and create new opportunities for dynamic brand advertising, IAB released a new Standard Ad Unit Portfolio at the fifth IAB Annual Leadership Meeting "Ecosystem 2.0: Beyond Time and Space," which includes a new range of formats designed to meet marketers' communications needs across the purchase funnel. Among these are the IAB Rising Stars Display ad units, six new interactive ad units developed and tested in partnership with leading publishers and agencies in the digital world.

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March 17, 2012 | 26:39 minutes | 1610 views

This video took place at
Annual Leadership Meeting.
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