Super Bowl Goes Mobile
Mobile Savvy Viewers Make the Big Game a Two Screen Event
The benefits of mobile internet access are beginning to be felt increasingly broadly, both in consumers’ daily routines, and in special occasions—holidays, traditions, and events. Among those mobile-impacted events is the Super Bowl. This report examines how the rise of mobile interactivity is impacting this particular American tradition. Although for most of its existence the Super Bowl has been a one-screen phenomenon, for increasing numbers of US consumers, it’s now much more likely to be a two-screen event.