The IAB Social Media Committee invites you to Social Media Agency Day:

What can Twitter, American Airlines and Jane Jetson (and more!)Teach Us About Social Media Planning For Real Time?

Wednesday, April 3, 2013 • AppNexus • NYC

2-5pm ET, with networking reception to follow

FREE TO ATTEND

RSVP NOW

In the past few years, the conversation around social media has expanded from engagement, to listening and now to social planning for ‘real time.’ As eMarketer has cited, real time marketing “…goes far beyond simply posting a timely tweet or status update… businesses are expanding their use of social analytics to do so much more.“ This includes using social data for enhanced targeting and content creation such as the now infamous Oreo Super Bowl tweet. Brands are also anticipating social conversations to actively inform creative execution and media planning decisions for both digital and traditional mediums.

At this event, you will hear from many leading brands and technology partners who use social analytics for real time, actionable marketing results. Twitter will open with a provocative discussion about what marketers can learn from the 2012 Presidential election about planning for real time. Next, we will hear “real time” case studies across many category types including Travel, HBA, Auto and Sports. We’ll learn how new social listening technologies are benefiting brands, how social can impact “native ads” and will end the session with a provocative discussion about social’s impact on our own physical vanity!

SESSION COMPANY NAME
Why We’re Here – Host and Co-Chair Welcome IAB
Appnexus
ShareThis
Twitter
Susan Borst, Director, Industry Initiatives

Kristen Fergason – Co-Chair
Joel Lunenfeld – Co-Chair
What We Can Learn from Politicians in the 2012 Election Twitter Peter Greenberger, Director of Political Advertising
Planning For Real Time – Case Studies By Vertical – 15 Minute Moderated
Travel American Airlines

Intercontinental Hotels Group
Conde Nast Traveler/Travel Collection
MODERATOR - inPowered
Jonathan Pierce – Director, Social Media Communications
Nick Ayres – Manager, Social Marketing
Craig Kostelic – Digital Ad Director
Peyman Nilforoush – Co-Founder and CEO
HBA BabyCenter

EQAL Media (division of Everyday Health)
Unilever

MODERATOR - SymphonyIRI
Dina Freeman – Sr. Mngr, Social Programming & Blog Editor
Greg Goodfried – President and Co-Founder
Emily Culp – Director of Social Strategy & Emerging Platforms
Phil Ripperger – VP Sales, New Media Solutions
Sports Yahoo! Sports

Buzzfeed

Fox Sports
Gawker

MODERATOR - MediaWhiz
Patrick Albano – Head of Social, Mobile & Innovation
Jonathan Perelman – VP Agency Strategy & Industry Dev
Marla Newman – SVP Sales
James Del - Executive Director, Studio@Gawker
Keith Trivitt – Director of Marketing & Communications
Auto Cars.com
RadiumOne
MODERATOR - TBD
Dave Thomas – Managing Editor
Doug Chavez – VP, Marketing
Rebekah King – Director, Customer Engagement
BREAK – 15 minutes
Native Advertising Smack-Down – Consumer Response, Effectiveness, Efficiency/Scale Sharethrough
Appssavvy
MODERATOR - IAB
Dan Greenberg - CEO
Chris Cunningham – Co-founder
Susan Borst – Director, Industry Initiatives
Real Time Tools – 10 minutes each
Some Examples of Tools Covering Different Aspects of Social Media ‘Real Time’ Marketing ShareThis
Salesforce Marketing Cloud
Unruly Media

Trialpay
Andy Stevens – Dir. of Sales Strategy
Ron Belanger- VP of Agency Sales
Devra Prywes – Marketing Director Sarah Wood - COO
Chris Davis – VP of Brand Sales
You’re Going On Looking Like THAT? Mindshare Mark Potts, with special appearance by Jane Jetson
SPONSORED NETWORKING RECEPTION WITH Q&A STATIONS
Sponsored by
Klout     RadiumOne

 

 

#IABSocial

 

Confirmed speakers include:

Whether you are at a traditional or digital agency, in media, creative, account or planning, you’ll walk away with actionable insights to make your ad dollars work harder.

RSVP NOW