IAB Presents…What’s So Funny About Paid, Owned, & Earned?

*ALL ARE WELCOME! ANYONE CAN REGISTER TO ATTEND THIS EVENT, NOT JUST IAB MEMBERS.*

In its Social Media Week session, hosted at The Onion’s new Chicago headquarters, the IAB’s Social Media Committee will explore many of the urgent questions marketers are asking themselves about the interplay between paid, owned and earned media.

Following this lively session, you’ll walk away with a better understanding of how you can manage the complex relationship between your paid, owned and earned media.

#SMWiab

What:

 

IAB Presents...What's So Funny About Paid, Owned, & Earned? 

Hosted by The Onion

Opening Remarks: 
Susan Borst, IAB

Moderator: 
Steve Wax, Partner, Ladies & Gentlemen

Case studies from: 
Todd Hayes, Director of Sales, Midwest, LocalResponse
Grant Jones, Marketing Director, The Onion and A.V. Club
Matt McDonagh, National Sales Director, The Onion and A.V. Club
Tom Thai, VP, Marketing and Business Development at Bluefin Labs
Brian Lipman, Digital Media Manager, MillerCoors
Tyler DeAngelo, Executive Creative Director, Havas

When:

 

Tuesday, September 25, 2012
4-5 pm CST

Where:

 

The Onion II
730 N. Franklin St. #210
Chicago, IL 60654

 

Register Now

Please note that all-access Social Media Week "Hub" or "Insider" Passes do not apply to this non-hub event. You must be on our registration list in order to attend, and online registration will not be available.

If you have any questions, please contact [email protected].