IAB Member Services User-Generated Content Webinar

Learn how User-Generated Content and Social Media have changed the political landscape this election year by participating in an exclusive IAB Members-only webinar on Thursday, May 1.

Rob Holzer, President & CEO of Syrup will share details of HopeActChange.com, a case study of how user-generated content can brand a product and create loyalty among consumers. The interactive agency was challenged to build a site that would allow voters of every demographic to participate and build the momentum that surrounded the “Yes We Can” song. The popular composition was written by will.i.am, founding member and frontman of the Black Eyed Peas and inspired by Senator Barack Obama’s 2008 presidential campaign and speech following the New Hampshire Primary.

Find out how to get political “consumers” to act, how YouTube and other social media sites contribute to action and what publishers, agencies and marketers can apply to their own web sites, clients and products.

There is no cost to attend, but you must register in advance. Don't miss out on this exciting educational session! 


IAB Members


User-Generated Content & Social Media - Changing the Political Landscape


Thursday, May 1, 2008
Noon EST


Login instructions to be provided upon registration.


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