IAB Member Services Lead Generation Webinar

Join us for a Webinar on March 25 to learn how Lead Generation Companies are Protecting the Consumer and Encouraging Responsible Business Operations.

According to the most recent IAB/PricewaterhouseCoopers Ad Revenue report, lead generation makes up eight percent of all online revenue and continues to grow.  In addition, increased scrutiny in the space has also made it a hot topic both in the news and the boardroom. In response, the IAB Lead Generation Committee recently released a seminal document laying out a large number of best practices aimed at protecting consumer privacy and building responsibility throughout the industry.

Join us on March 25 at noon EST as Gayle Guzzardo, SVP Product Management, Q Interactive and IAB Lead Generation Committee Chairperson guides you through these best practices and answers your questions on this important initiative.

There is no cost to attend, but you must register in advance. Don't miss out on this exciting educational session! 


IAB Members


Lead Generation: B2C/B2B Best Practices: Protecting the Consumer & Encouraging Responsible Business Operations


Tuesday, March 25, 2008
Noon EST


Login instructions to be provided upon registration.


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