Real-Time Bidding (RTB) Project

The Real-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions.

API Specification Versions:

OpenRTB 2.3, released January 2015

OpenRTB 2.2, released April 2014

OpenRTB 2.1, released October 2012

OpenRTB 2.0, released January 2012

Extensions to OpenRTB:

OpenRTB Dynamic Native Ads API Specification Version 1, released February 2015

About the IAB’s Advertising Technology Council:

The mission of the Advertising Technology Council is to develop and foster the adoption of technical guidelines and specifications that will reduce costs, open new marketplace opportunities, and ensure the long-term growth of the digital advertising industry.

For information, please contact Director of Technical Standards, Brendan Riordan-Butterworth.