Real-Time Bidding (RTB) Project

Introduction
The Real-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions.

The Open RTB API Specification Version 2.1 can be found here.

The Table of Revisions note underscores key modifications made to the document during the consultation period.

About the IAB’s Networks & Exchanges Committee:
The IAB Networks & Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges member companies. The committee is dedicated to furthering the interests of digital ecosystem in today's complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers, intermediaries, and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry.

The RTB Project is a working group within the Networks & Exchanges Committee.

For information, please contact Director of Technical Standards, Brendan Riordan-Butterworth.