Mobile Rising Stars Judges

Ana AndjelicAna Andjelic
Digital Strategist

Ana works as Digital Strategist at Droga5 in New York. Before joining Droga, Ana worked at HUGE, Inc, Razorfish, The Barbarian Group, AKQA and Wunderman. Her work has been focused on digital branding, digital marketing, and digital content strategies for clients like Citibank, Nokia, Toyota, CNN, Target, Maybelline, and Burberry. Ana is a frequent contributor to AdAge, where she writes about digital marketing, and also shares her thoughts on her blog, I [love] marketing. Her recent industry presentations included Miami Ad School, Hyper Island Master Class, and Social Media Week. You can find her on Twitter @andjelicaaa.

Suzana ApelbaumSuzana Apelbaum
Creative Director

A recognized industry innovator and globally award-winning creative, Suzana has vast experience working with top brands, including Coca-Cola, Microsoft, Fiat, Google, Red Bull, Cadbury Adams, Unilever, Pampers, BlackBerry.

Suzana began her advertising career as a Creative Director in Rio de Janeiro, at one of Brazil’s pioneering digital agencies. There, she took part on the creation of one of the first world exhibitions of web-art called “My City” which was exhibited in Brazil, Spain and Italy. In 2000, she moved to Sao Paulo and worked as creative director at some of the largest and most respected digital agencies in the world, like AgenciaClick and JWT. In 2005 she took on the challenge of infusing Africa (a big and traditional agency) with digital culture and creative excellence; and just two years later, that agency placed second as Interactive Agency of the Year at the Cannes Festival. In the last years, Suzana was partner and chief creative officer of Hello Interactive, an agency belonging to the Brazilian ABC Group. In 2010 Suzana moved from Sao Paulo to New York to work as ECD of StrawberryFrog where she created cultural movements and campaigns for clients such as Pampers and BlackBerry. Now she is working at Anomaly, where she leads innovation projects and digital campaigns for Converse, Nike, Budweiser and Renaissance Hotels.

In addition to serving as a juror at top advertising shows such as Cannes Lions, One Show, ANDY Awards and D&AD, Suzana has won 19 international awards including a Grand Prix at the London International Awards. Suzana was also was elected the Brazilian “Online Creative Professional of the Year” by MMonline Awards, was nominee in 2010 for the Digital Professional of the Year by ABP (Brazilian Association of Advertising), and was recently elected one of the World Most Influential Creative Directors by

Edward Boches
Chief Creative Officer


Clemens BrandtClemens Brandt
Executive Producer
BBDO New York

Born and raised in Hamburg, Germany, Clemens Brandt finished a Masters degree in Computer Science in Berlin and Montreal. After being a web developer for over six years he moved into project and production management and freelanced for various agencies and clients in Germany and the UK.

From 2008 to 2011 Clemens worked as Interactive Producer at Wieden+Kennedy London where he successfully managed multi-faceted projects for Nokia, Nike and other clients. The projects he worked on varied from quick turn-around projects to large-scale global campaigns. In 2009 Clemens took on more responsibility as Senior Producer by mentoring junior members of the team and looking after freelancers.

In January 2011 Clemens moved across the pond to become Executive Producer on the AT&T account at BBDO New York.

Michael BrunickMichael Brunick
Vice President, Strategic Solutions
Mediabrands Audience Platform

Michael Brunick is an experienced media professional with expertise in both the online and offline worlds, as well as in the applied technology space. He has previously worked in Los Angeles and New York, and is currently based in San Francisco, providing advanced media and marketing solutions for clients including Chrysler, Verizon, MasterCard, Sony, Hyundai/Kia, Burberry and Johnson & Johnson.

He is the VP of Strategic Solutions at the Mediabrands Audience Platform—the audience management unit that spans across the specialist data-driven digital services within Mediabrands. He is responsible for driving strategic initiatives for the organization, working to extend capabilities and service offerings for Mediabrands and their clients, as well as developing large-scale partnerships with key industry players across the advertiser, agency, technology, data and media-owner landscape.

Adam CahillAdam Cahill
Executive Vice President and Co-Media Director
Hill Holliday

Adam Cahill co-leads Hill Holliday’s integrated media department with a focus on digital initiatives, working for clients like Dunkin’ Donuts, Major League Baseball, Liberty Mutual, and Chili’s. Prior to joining Hill Holliday, Adam worked at Carat,, and C2 Creative. Adam is actively involved in the adtech startup community, serving as an advisor to Angel Street Capital and Azigo, and leading the launch of Project Beacon, Hill Holliday’s partnership initiative with startups that accelerates innovation. Adam writes frequently for industry publications like AdAge and ClickZ, has been named a Media All-Star by both Adweek and The Ad Club, and the team at Hill Holliday has been named Media Agency of the Year by Media Magazine. Adam received a B.A. in Psychology from Trinity College and an M.B.A. from the Olin School of Business at Babson.

Damian Claasens
Group Creative Director

Patrick ClarkPatrick Clarke
Executive Creative Director
Publicis Modem East

As Executive Creative Director at Publicis Modem East, Patrick Clarke leads work across clients including General Mills, LG, Hasbro, Cartier and many others.

Patrick joined Publicis New York in March 2007 after five years as Creative Director at Atmosphere, BBDO’s digital agency, working with a client roster that included Cingular, Red Stripe, HBO, NFL and GE. After Publicis Groupe acquired Modem, Patrick came down to run the creative department at the newly christened Publicis Modem.

Before Atmosphere, Patrick spent several years at Ogilvy & Mather New York, the last few of them as an Associate Creative Director on IBM.

Patrick’s work has been featured in Communication Arts, Lurzer’s Archive and several other leading advertising publications. Additionally he has won Cannes Lions, a Gold Pencil at The One Show and many other awards.

Serena Connelly

Serena Connelly
Group Creative Director

Serena Connelly, Group Creative Director, LBi, has over 17 years of agency experience in a range of industries from Consumer Packaged Goods to Luxury brands. At LBi Serena inspires work on 15 brands in the Johnson & Johnson portfolio.

In her last post Serena was Executive Creative Director for Blast Radius, East Coast. At Blast Radius, Serena oversaw the creative output and new business acquisition for both the New York and Toronto offices on accounts ranging from Levi’s and Nike to Bacardi and Nivea. Prior to joining Blast Radius, Serena was a Creative Director at StrawberryFrog on P&G where she was charged with overseeing all digital aspects of the Pampers brand. During a three year stint at R/GA Serena created digital experiences from large site builds to small mobile campaigns for clients such as Nokia, Mars, TopShop, Cole Haan, and Nike. Prior to R/GA, Connelly spent six years working on the traditional side for Leo Burnett on: Nintendo, Allstate, P&G, Army, and Toys R Us.

Serena has won numerous awards for her work from One Show Pencils to Cyber Lions and has been featured in a variety of industry publications. She is also listed as Inventor on several IP Patents, for her innovative work on a suite of P&G-branded Mobile Apps.

Pat ConnollyPat Connolly
Vice President, Marketing Solutions
Condé Nast

Pat Connolly joined Condé Nast Ideactive as head of strategy. Prior to joining Condé Nast, Connolly was the vice president, group director media and marketing at Digitas, where he led the Delta Airlines global marketing communications business.

Sia EaSia Ea
Creative Director

Sia Ea is the Creative Director at Ansible, the mobile dedicated full service agency in the Interpublic family. She oversees the design, user experience and front end development teams at Ansible and is responsible for growing a user-centric culture across all disciplines in the agency.

She brings a decade of experience in user experience, visual design, and advertising—spanning mobile web, mobile applications, online and even print. Sia’s background in mobile goes almost as far back as the “Zack Morris” car phone. In her previous life, she served as senior creative at Vettro, a leading mobile application provider, collaborating with large engineering teams to translate creative requirements with technical and vice versa. You can say she is a Creative + Geek Hybrid.

Sia’s portfolio boasts award-winning and innovative mobile work for top-notch clients like Microsoft, Intel, Kia Motors, Johnson & Johnson, and TurboTax. She is the proud recipient of numerous industry accolades including the Cannes Lion, Mixx, OMMA, Digiday, FWA, and Intel Marketing Innovation. Her work has been featured at the Art Director’s Club Exhibition, the Graphis Annual, and even the first ever “Mobile Web Design for Dummies” book. When she isn’t hard at work, you can find her at the local dive bar challenging over-zealous opponents in foosball.

Jeannie FratoniJeannie Fratoni
Creative Director and Co-Founder
Red Door Interactive

As a founding partner of Red Door Interactive, Jeannie manages a team of Designers dedicated to producing results-driven creative. Her team has produced award-winning campaigns for clients like Petco, Shea Homes, Souplantation, Rubio's, California Avocado Commission, La Quinta Hotels, Milton's Baking, Cricket Communications, Muve Music from Cricket, Charlotte Russe and Quiksilver.

Before Red Door, Jeannie was the founding creative lead for the iGroup, the interactive arm of McQuerter. Previously, she held positions at McCann Healthcare Worldwide and Vignelli Associates, NY.

Jeannie is an active judge for the Webby Awards, Davey Awards, Internet Advertising Competition (IAC) and the International WebAward Competition. She has logos published in "The Big Book of Logos #5" as well as "LogoLounge Master Library Vol. 3 Shapes and Symbols". Her work has also been published in the "Communication Arts" August 2007 Photography Annual for Art Direction.

Jeannie graduated cum laude with a BFA in Visual Communications, specializing in Advertising from the Robert Busch School of Design at Kean University in New Jersey. She spends her free time with her growing family of four and enjoys playing golf.

Molly GarrisMolly Garris
Director, Digital Strategy
Leo Burnett and Arc Worldwide

Molly Garris serves as Director of Digital Strategy for Leo Burnett and Arc Worldwide and is the agency’s in-house mobile marketing subject matter expert. Since joining the agency in 2009, Molly has been instrumental in activating successful mobile marketing campaigns for P&G, Coca-Cola, Kellogg’s, Miller Coors, Whirlpool, and Purina, just to name a few.

Molly has made a name for herself in the mobile marketing space, driving new product development, integrating the mobile channel into marketing strategies and optimizing mobile campaigns to yield stronger results for Leo Burnett/Arc Worldwide and its clients. In 2011, Molly took her knowledge of mobile on the road and spoke at ten industry events including conferences such as OMMA Global, the Mobile Insider Summit, the Mobile Commerce Forum, and more. Molly has a passion for education and has participated in mobile education sessions at DePaul University, Loyola University, Northern Illinois University and Michigan State University. Her accomplishments were noted in Advertising Age as one of the 2011 Women to Watch and as a 2011 CIMA Digital Rising Star finalist.

Jennifer GavinJennifer Gavin
Head, Digital Development

Prior to her appointment as Head of Digital Development this year, Jennifer joined BBH in 2008 as Director of Digital Strategy, a newly created position responsible in evolving the agency’s digital practice.

As a senior marketing strategist, Jennifer consulted across the whole of BBH’s clients—integrating emerging communication platforms such as social media, mobile marketing and online video into our clients’ marketing mix. More specifically, Jennifer has successfully motivated established companies like British Airways, Starwood and Unilever to try new ways of thinking for their brands. She’s a bit too modest to admit (and why she did not write this bio) that Forbes named her 2009 Vitamin Water brand strategy as one of the decade’s top social strategies. Now as the Head of Digital Development, Jennifer is responsible for managing the New York office innovation portfolio. She also bakes a whiskey cake that has a cult-like following amongst the bloggerati, but more on that later.

Before making her mark at BBH, Jennifer was Senior Vice President, Group Strategy Director at G2 INTERACTIVE, where she led the Mars business, managing teams responsible for developing and executing innovative marketing programs—most notably was the Become an M&M giving fans the opportunity to transform themselves into the world’s best selling candy. Prior to G2 and post her adventures, Jennifer made her way back from San Francisco to NYC and started her agency-side career as Vice President, Director of Digital at Draft/ FCB New York where she was responsible for all aspects of digital services across the agency.

And just this summer, Jennifer and her husband Shane opened a little seafood place in the East Village: upstate craft beer & oyster bar that has become the industry's late night hangout—although they both admit it’s a bit humbling to have some of the city’s renowned culinary talent sitting at their bar slurping down oysters and asking for Wife’s Whiskey Cake by name. You can read about all about the antics of this husband/wife team as they shakeup the restaurant industry on their blog:

Dom Goodrum
Art Director
Barbarian Group


Michael GurmanMichael Gurman
Senior Art Director
Goodby, Silverstein & Partners

Michael Gurman won the 5th grade science fair by eating bags of microwaveable popcorn. While judges were underwhelmed with his research into the brand of best value, they considered the presentation of his three-panel foam board nothing short of masterful. From that moment forward, Michael understood the power of design and his calling in life.

Michael has worked in the interactive and advertising industries for the past decade. Notable clients include Google, Audi, Toyota, X Box, Warner Brothers, Disney, and Focus Features. He has worked as an Art Director at AKQA, Saatchi & Saatchi, and Trailer Park, and currently works at Goodby, Silverstein & Partners in San Francisco. His work has earned recognition from such organizations as Communication Arts, Ad Week, Graphis, The FWA, Thrillist, and Fast Company.

Steve HaroutunianSteve Haroutunian
Vice President, Digital Production Manager

As Digital Production Manager, Steve’s job is to oversee all staffing, scheduling and day-to-day operations for all things digital. He is responsible for the overall quality and quantity of work crafted for Mullen’s clients.

Ivan KayserIvan Kayser

Taking on big real world business and human problems through design thinking, innovation and a relentless commitment to getting ideas to market.

Siberia is an experience design firm that partners with ambitious organizations to imagine, shape and grow new products and services.

Kathryn KoegelKathryn Koegel
VP, Mobile Ad Innovations
Publicis' Mobile

Kathryn Koegel is the VP of Mobile Ad Innovations at Phonevalley, Publicis’ mobile agency. In her role at Phonevalley she is working on the development of new ad models that best make use of the unique capabilities of mobile devices. She is a media and marketing specialist who has worked in online, print, TV and now mobile media. She regularly contributes to Ad Age on topics such as interactive advertising and mobile marketing. She wrote a series of five special reports for Ad Age in 2011 on different aspects of mobile including couponing, commerce, metrics and location based services. She has held various marketing and communications positions in print, online television media companies including Conde Nast, US News & World Report and Gemstar TV Guide Television. At the height of the dot-com era, she was the VP of marketing for one of the first online ad networks, Phase2Media. She was the Director of Research & Industry Development for DoubleClick and created their first industry trend reports and many early reports on consumer behavior in respect to interactive media. Over the past 4 years, she has consulted with media and interactive marketing companies to help position them to the advertising market and turn their data into industry insights – clients have included The Weather Channel Mobile, FreeWheel TV, Placecast Location Based Marketing, Audience Science, Collective Media, CIMM (The Coalition for Innovative Media Measurement) and Pandora Mobile. Her primary research work has been accepted and published by the ARF and ESOMAR.

Tim Leake
Creative Director


David LevinDavid Levin
Founder and Chief Executive Officer


David is the CEO and Founder of zurvu, a new mobile-first technology company serving the restaurant category. Prior to founding zurvu, David was President, Creative and Technology at leading digital and social agency 360i, recently named the #2 agency in the country by Advertising Age.

David sold his digital agency i33 to 360 in 2008. 360i was then acquired by Dentsu in 2010. At 360i, David oversaw the agency’s production services, including the creative, technology and production teams, which more than tripled in size during David’s tenure at 360i.

Under David’s leadership, 360i’s production capabilities ranged from building websites, mobile sites, and social apps for brands such as Smirnoff, Kraft Foods and Coca-Cola. 360i’s creative work garnered accolades from organizations such as OMMA, the Webby Awards, and the Internet Advertising Competition, including the Best Social Media Campaign for Oscar Mayer’s Great American Bacon Barter at the 2012 Creative Media Awards.

David is an angel investor in startups such as CityMaps, Goldrun and GameChanger. In addition, he is an inaugural member of the IAB’s Rising Stars committee, helping to establish the next evolution in display, mobile and video advertising.

David graduated from Northwestern University's Medill School of Journalism.

Gene LiebelGene Liebel
Chief Strategy Officer

Gene Liebel is Chief Strategy Officer at Huge and one of the company’s founding partners. Since joining Huge, Gene has been responsible for many of the agency’s most successful engagements and products, working closely with brands including IKEA, Pepsi and HBO GO on their digital platforms. Previously, Gene led the user experience department at Huge and was oversaw the development of Huge92s unique approach to user experience, product design, and analytics.

Before joining Huge, Gene was Vice President, Product Management at Silverpop Systems, responsible for the definition and development of all company products. At Silverpop he designed the company’s first software, leading Forrester Research to call Silverpop “the vendor to beat in the best-of-breed e-mail marketing category.” Prior to this, Liebel served as Director of Integration at Deutsch Advertising where he oversaw integrated marketing programs for clients such including IKEA, Expedia, Bank One, Pfizer and Mitsubishi Motors, helping the agency take Adweek Agency of the Year honors in 1998 and 1999.

Liebel’s product designs have won numerous industry honors including an International ANDY Award, Communications Art’s Interactive Media Award, and several AdTech Prizes.

Liebel received a BA in Classics from Bard College.

Michael LowensternMichael Lowenstern
VP, Managing Director of Digital Advertising

Michael Lownstern joined R/GA in 2008, charged with redefining R/GA’s Digital Advertising offering through the development of new creative technologies. In this capacity, he and his team deliver unique solutions for clients by constantly evolving R/GA’s strategic approach to online advertising, creating new tools and processes that take full advantage the vast amount of data that surrounds each of us on- and offline. Prior to R/GA, Michael founded and grew the digital advertising practices at MRM and G2. He holds a PhD from Stony Brook University.

Alexandre MarsAlexandre Mars
Chief Executive Officer

Alexandre is the CEO of Phonevalley, the world’s largest mobile agency, which was named Mobile Agency Of The Year in 2009 and 2010 in the US. Alexandre also serves as Head of Mobile for Publicis Groupe and in this capacity oversees the strategic direction and mobile operations of the world’s third largest communications group.

Alexandre Mars is a born entrepreneur and an expert in new technologies and digital communication. He has several companies to his credit in Europe and the US within various business sectors including venture capital, internet, mobile, social media and advertising.

In his current roles, Alexandre draws on 15 years of experience in business creation and development to spearhead mobile activities pursued by Publicis Groupe globally.

Alexandre discovered his love for business while still in high school. As a passionate music lover, Alexandre began organising concerts that attracted thousands of students. Realizing soon that this successful venture would require the recruitment of teams as well as business management skills—Alexandre found his true calling: creating and running businesses.

At a ripe age of 20 and bearing testament to his visionary outlook and the proceeds from his first enterprise, Alexandre founded one of the very first web agencies in Europe—all while continuing his studies at the HEC Business School and Paris Dauphine University. Workaholic Alexandre ventured into the world of new technologies and marketing, and in the process became a trailblazer in an industry that he has never abandoned.

At 25, he embarked on a new venture and created his own investment fund. Alexandre was one of the youngest players ever in international venture capital—an audacious gamble thatpaid off: he came through the dot-com bubble unscathed and lent his support to 15 or sotechnology companies in Europe and the USA (leading to successful IPOs, M&As…).

In 2001, Alexandre, still an entrepreneur at heart, made another visionary business gamble and set up Phonevalley to pave the way for the emerging mobile marketing industry. In just a few years, he propelled Phonevalley into the largest mobile marketing agency in Europe.

In 2007, Publicis Groupe announced the acquisition of Phonevalley and named it its mobile advertising agency. Alexandre was appointed “Head of Mobile” at Publicis Groupe, thereby giving the world’s third largest communications group a gateway to the power of mobile.

Today Alexandre continues to successfully lead Phonevalley to its recognized global position and helps to infuse the Publicis Groupe agency network with mobile marketing expertise. He essentially created an international network that offers brands the highest level of mobile strategies from 30 offices worldwide. Alexandre also formed strategic alliances with the key players in the digital industry, from Microsoft to Google. And he mobilized premium advertisers like Procter & Gamble, Nestle, Puma or Coca-Cola. Phonevalley is now recognized as Agency Of The Year in both the US and in Europe.

Alexandre is regularly quoted in The New-York Times, The Wall Street Journal and AdAge and is frequently invited to share his expertise at international industry events (MIT, Advertising Week, AdTech, CTIA, New York Summit, European Media Leaders, Monaco Media Forum,Mobile World Congress,…). He sits as a jury member in major award committees (D&AD Awards, Cristal Festival…).

Alexandre currently lives in New-York with his wife and children and is native of France.

Becky MinervinoBecky Minervino
VP, Group Strategy Director

Becky Minervino hails from McKinney where she is Vice President, Group Strategy Director managing GNC, Gold’s Gym, and Mizuno. Her experience includes more than 11 years in the digital arena and a foundation in brand advertising and direct marketing.  She was responsible for the launch of Virgin Atlantic’s first mobile marketing program, which earned a Gold MIXX award, and has managed digital strategy for brands such as MINI, IKEA, and NIKE.

Jesse MissadJesse Missad
Associate Director, Mobility
Starcom MediaVest Group

As Associate Director of Mobility at MediaVest USA, Jesse Missad leads mobile strategy & investment for Microsoft specializing in digital and emerging media platforms. In addition to his client responsibilities, Jesse runs the MediaVest Mobility Center of Excellence: A cross-client thought leadership team dedicated to pushing education and practical application of the mobility space across MediaVest clients.

With 7+ years of digital and mobile experience, Jesse has led a diverse client roster, including Microsoft, P&G and Ford, in establishing digital analytics standards and driving them into emerging mediums. 

Jesse is a member of The Advertising Club of NY, frequent IAB participant, and a sought after participant on various industry panels and committees.

Patrick J. MoorheadPatrick J. Moorhead
SVP, Group Management Director – Mobile Platforms
Draftfcb Chicago

As director of mobile platforms at Draftfcb Chicago, Patrick Moorhead not only leads the mobile initiatives for Draftfcb’s Chicago agency but provides leadership for mobile efforts across Draftfcb's entire North American network. In 2010 the agency announced a ground breaking mobile platform partnership, spearheaded by Mr. Moorhead, which will enable the agency to deliver an unprecedented breadth and depth of mobile capabilities and services to its clients in a unique and fully integrated manner. He played a pivotal role in the development and launch of the agency’s innovative mobile application, Heat Tracker, recently awarded the 2011 Social Media “Next Big Thing” Award, and led the implementation of the innovative ShopAlerts geo-fencing SMS program on behalf of four Draftfcb clients in partnership with Placecast and AT&T. Additionally Moorhead oversees the agency’s Email platform practice. Day to day, Mr. Moorhead works on agency clients including: MillerCoors, Sharpie, Taco Bell, KFC, Motorola, Boeing, Dow Chemical Corporation, VW, Sprite, and the United States Postal Service.

Prior to joining Draftfcb in December 2009, Patrick led R&D efforts and implementations on behalf of Razorfish’s Emerging Media Practice group in the Central U.S. Patrick helped clients and staff understand and assess a number of emerging media technologies – including iPTV, video-on-demand, mobile media and messaging, online gaming, and digital signage – and their practical applications as marketing vehicles.

Patrick joined Razorfish in 2005 after spending five years as assistant professor of design at Drexel University’s College of Media Arts and Design.  His areas of focus at Drexel spanned a wide range of topics, including commercial publication design, brand marketing, fashion merchandising, and interior design. Prior to that, he was a partner in an advertising agency called Monsoon Microstudios, a web development consultant, and president and creative director of Burroughs/Moorhead Design Inc., a design and strategic consulting company he co-founded.
A sought-after expert and evangelist for cutting-edge media technology, Patrick has worked with some of the world's most recognizable brands, including AT&T, Best Buy, Dell Computers, Kraft Foods and Nike. He has presented at numerous industry conferences and events, including ad:tech, OMMA Expo, SXSW (South by Southwest) Interactive, Digital Signage Expo, Digital Hollywood, and McGraw Hill Media Summit.  Recently, he served as jury foreman for the Mobile Marketing Awards category at this year’s D&AD Awards in London, and is slated to deliver a keynote address at the 2011 IAB Mega Summit in Chile this July.

Patrick sits on Mobile Advisory Committee of the 4 A’s and the agency advisory board of the Digital Place Based Advertising Association (, and is active in various industry associations, including the Mobile Marketing Association (MMA), MCA-I (Media Communications Association International), PhIMA (Philadelphia Interactive Marketing Association), The Chicago Mobile Association / Chicago Interactive Marketing Association (CiMA), the Chicago Association of Direct Marketers (CADM) and is a member of PANMA (Philadelphia Area New Media Association) since its inception in 1995.

Patrick holds a B.A. in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture and interior design.

Dani NadelDani Nadel
Chief Digital Marketing Officer
Scholastic Book Clubs and e-Commerce

A seasoned marketing executive with more than 20 years experience managing major brands, Dani Nadel is Chief Digital Marketing Officer for Scholastic Book Clubs and e-Commerce, a division of Scholastic, the global children’s publishing education and media company. Nadel joined Scholastic in October 2011, as a senior member of the company-wide team overseeing the Company’s transition to digital children’s book publishing and sales. In her role, she is responsible for the marketing and merchandising strategy for the Book Clubs ecommerce platform (COOL), the ebookstore on the Scholastic website, and Scholastic’s children’s eReading app and eBooks that launches later this year.

Prior to joining Scholastic, Nadel served as President at Publicis Modem, a premiere New York based full-service digital agency focused on digital marketing, platform development, media/SEM, social, mobile and emerging platforms. She also served as Managing Director at Modem Media and Senior Vice President, Marketing at Digitas. Clients have included Hasbro, General Mills, SUBWAY, PayPal, and LG Electronics, among many other major brands.

Nadel spearheaded several internal initiatives that include professional development and training programs, operational process improvement, and new business development efforts. Prior to joining Digitas in 1990, Dani spent two years with Young & Rubicam NY.

Nadel holds a B.S. in Business Administration from Washington University’s Olin School of Business; and an MBA in Marketing from Boston College’s Carroll School of Management. She lives in New York City and has two school age children.

John NormanJohn Norman
Executive Vice President, Partner, Chief Creative Officer
The Martin Agency

John Norman currently serves as the Chief Creative Officer of The Martin Agency. He was formerly the Executive Creative Director of the Amsterdam office of Wieden + Kennedy. Clients included Nike, Coca-Cola, Tanqueray Gin, Electronic Arts, Nokia, BASF Chemicals, Heineken brewery, Pirelli tires, Turkcell, and Honda.

After joining the Amsterdam office in early 2005, John led the win of the global Coca-Cola business and helped create the “Coke Side of Life” campaign, which includes the very successful Happiness Factory work. He also led the creative process on work for Nike’s Running, Women’s, and World Cup initiatives, as well as Coca-Cola Olympic advertising, and the launch of the Honda eco-family of vehicles.

From 2002 to 2005, John was Group Creative Director at Goodby, Silverstein & Partners in San Francisco. There, he helped launch the highly awarded and innovative Hewlett- Packard “+HP” campaign. He also created a new visual identity for Hewlett-Packard while generating and supervising work including television commercials, multi-page print campaigns, media installations, out-of-home advertising, and innovative interactive campaigns. This work was awarded the Campaign of the Year award by Creativity magazine, and the prestigious Vision award by the New York Art Director’s Guild.

Prior to joining Goodby, John ran his own agency in Dallas called Tilford:Norman, in a partnership with writer Todd Tilford. Clients included Footstar, Spyder Skiwear, Chili’s Restaurants, The Limited, and Pizza Hut.

Raised as an only child by his grandmother, John early on immersed himself in design and communication, from comic books and television to fine art. He is a classically-trained designer with a Fine Arts degree from East Texas University. In an age where communication must reach a fast-moving audience speaking any number of languages, John fundamentally believes that all communication has roots in design, and that the best advertising contains a strong concept and a simple form.

His work has been widely recognize and has won awards including an Emmy nomination, the Grand Prix Epica Award, the New York Art Director’s Vision Award, Creativity magazine’s Campaign of the Year, and the Top 5 Award, multiple Cannes, Effies, and One Show medals, the Japan Nikkei Award, the Russian Grand Effie and Adweek’s Spot of the Year.

Leslie NorthLeslie North
Director of Interactive and Emerging Media
The Martin Agency

Leslie North brings over 15 years of media experience to The Martin Agency. She is responsible for leading digital and emerging media strategy on behalf clients such as Tylenol, Mentos, Norwegian Cruise Line and The American Cancer Society.

Before joining The Martin Agency, Leslie was VP, Managing Director of T3 New York where she was instrumental in creating a New York footprint for the Austin, Texas based agency.  While at T3, Leslie built a media department from the ground up and managed digital media for Chase, Marriott International, MTV, and Dell, Inc.

Leslie’s experience includes work at several internationally renowned agencies including Goodby, Silverstein and Partners, Euro RSCG and McCann Erickson/A&L. At these agencies, she worked side by side with creative teams to bring fully integrated solutions to Fortune 500 companies such as Hewlett Packard, Intel, Microsoft and Universal Studios.

Fredrik OscarsonFredrik Oscarson
Chief Executive Officer and Executive Creative Director
Mobiento USA

Fredrik, a Swedish native, a serial digital entrepreneur and co-founder of Mobiento currently leads Mobiento’s U.S. operations from its office in New York.

Fredrik founded his first mobile marketing company in 2001, and has worked with mobile services, marketing and media since and been a pioneer and an industry influencer.

Fredrik has been instrumental in the agency’s award-winning mobile campaign for the likes of H&M, Adidas, VW and Doctors without Borders and is a frequent speaker at industry events.

Full Bio & Recommendations:

Catherine Patterson
Senior Vice President and Executive Producer
McCann Erickson

Catherine Eve Patterson, SVP/Executive Producer, McCann Erickson: Catherine Eve Patterson is an executive creative content producer and integrated media strategist who develops and produces award-winning work with an emphasis on creative and emerging technology. She is deeply committed to an exploration of the influence of technology on culture, community and story-telling. Catherine received a BFA from New York University and has worked with the Atlantic Theatre, Anne Bogart and SITI Arts Institute, Theatre du Soleil, Paris; Naked Angels, PS122 NYC, and others creating mixed media pieces. In 2007, she founded All the Busy Criminals, a digital collective made up of creative artists, strategists, and technologists. Projects include mobile application development for airlines, VC-funded film, alt-news platforms and digital strategy and integration work for the NASA/Phoenix Mars Lander mission out of Tucson, Arizona. She serves as executive producer for the digital integrated group at McCann Erickson whose projects have been awarded the highest honors in interactive, mobile and social categories at the One Show/DAAD, the Clios, Addy’s, and at Cannes. She is the recipient of grants and residencies from the Goethe House, Boston; the French Embassy's Department of Cultural Affairs, Paris; the Manhattan Arts Fund, NYC; the Edward Albee Foundation, Montauk; the Ucross Foundation, Wyoming; the La Napoule Foundation, France; the Hambidge Center for Arts and Science, Georgia; the Djerassi Foundation, California, and the Fundacion Valparaiso, Spain.

Jarrod RiddleJarrod Riddle
Creative Director and Designer

Jarrod Riddle is a creative director/designer. Originally hailing from the midwest, he prides himself on his work ethic, aesthetics and overall approach. Jarrod has had the pleasure of working for/with Olson, Carmichael Lynch, Space150, Big Spaceship and R/GA respectively and has pioneered creative work for various brands such as: Nike, Nike+, Google, Starz Entertainment, Microsoft, GE, Sony, Target, Andre Balazs Properties, Porsche, Harley-Davidson, Wrigley and American Express.

Jarrod formed Lifeislottery as a moniker for work and projects done outside of agency life. Lifeislottery represents his view on work: Work should be ever-changing, take chances and constantly evolving. Jarrod continues to look at every project as a new challenge and experience of learning.

His work has received accolades from publications including Communication Arts, I-D and Print magazine, as well as industry competitions such as the The One Show, D&AD, AIGA, FWA, ADC, TDC, Webbys and the Effies. Jarrod currently works and resides in Brooklyn with his wife Emily.

Ian SchaferIan Schafer
Chief Executive Officer and Founder
Deep Focus
(a part of Engine USA)

Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.

Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.

 Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.

Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York TimesThe Wall Street JournalBusinessWeek, AdweekAdvertising Age, USA Today, New York MagazineVarietyCNNFortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.

An avid technologist, Ian blogs at and can be followed on Twitter at

Gary ScheinerGary Scheiner
Managing Partner and Chief Creative Officer

Gary’s career path has been perfectly architected for today’s progressive agencies. He spent his first 15 years in hardcore direct marketing shops like Ogilvy and MRM Partners (where he rose to become Creative Director for their flagship office), learning how to effectively turn a brand into a relationship opportunity and a brand idea into an actionable and measurable communication. He then began immersing himself in general and interactive advertising at FCB and TBWA\Chiat\Day, assuming Executive Creative Director roles in both agencies, where he created brand identities from scratch and mastered multi-media delivery channels.

This path has paid off. Today, Gary is one of the most decorated creative leaders in the industry. He holds more than 30 Direct Marketing Association Echo Awards, including 2 Diamond Echos. These awards share shelf space with Cannes Gold Lions, Clio, Kelly, Caples, New York Festival Best in Show, AMEs, OMMAs, Webbys, Mobius, and many others.

Today at Rosetta, Gary leads one of the most progressive and complete interactive agencies in the country; a technology company as much as a marketing agency. He is inventing new solutions in social, mobile, web, eCommerce, and channels yet to be conceived for clients as diverse as Coach, OfficeMax, Dannon, Nationwide Insurance, Pirelli, Valvoline, Allergan, and more. His efforts have helped Rosetta to be named #1 in the Ad Age Agency A-List 10 to Watch. And the agency was one of only two in North America to win a 2010 Direct Marketing Association Gold Echo and a 2011 Gold Caples Award.

In his spare time, Gary gives back to the industry that has given him so much. He sits on the Executive Board of the John Caples International Awards, and since 2004, he has been the show’s Director of Judging. Plus he is a member of the DMA Echo Board of Governors and the DMA Chairman’s Roundtable.

Gary also sits on the Ad Council Campaign Review Committee. He is a guest teacher at the 4As and Miami Ad School, and he sits on the jury panel for a variety of industry award shows including Cannes, Effies, Webbys, and more.

When not working, Gary can be found at home, navigating the equally challenging waters of raising two daughters, Meredith, 15, and Lindsey, 9. It’s no wonder he finds work easier.

Mark SherwoodMark Sherwood
Head, Integrated Strategy
Saatchi & Saatchi

Mark Sherwood is the Head of Integrated Strategy at Saatchi & Saatchi based out of New York. He has leadership role across the agency overseeing the agencies integrated offering, Mark and his team play a vital role in developing ideas that have consumer participation at their core, unearthing the insights that connect brands with audiences and their interests, developing perspectives on emerging communication channels, and making sure that integrated thinking is at the core of all idea development.

Prior to Saatchi & Saatchi, Mark was Global Head of Communications Planning at Lowe, where he worked with a diverse range of global clients, including Unilever, InBev, and General Motors. In addition to his client work, Mark also successfully bridged the divide between Lowe’s brand and communication strategy. As a result, integrated planning became a central part of Lowe’s global and local offering.

Before Lowe, Mark spent five years as Managing Director and Executive Planning Director of Rocket, a leading communications planning agency based in the UK. His clients included MINI, Virgin, Eidos Interactive, The Co-operative Group, Channel 4 and British Telecom. Like at Lowe, Mark evolved Rocket’s operations by launching Lunar, an in-house creative agency staffed with talent from Abbott Mead Vickers BBDO.

During his tenure, Rocket picked up a number of awards, including a Cannes Lion, The Marketing Effectiveness Award, and numerous Campaign Awards. They were also twice shortlisted for Agency of the Year, and Mark himself was regularly selected by Campaign Magazine as one of the top ten planners in the UK.

Mark has also preciously worked at DDB and Mediacom.

Alex Shulhafer
Associate Creative Director
BBDO New York


Calle SjönellCalle Sjönell
Executive Creative Director
BBH New York

Upon graduating from the University of Stockholm with degrees in the History of Music and Multimedia, Calle began his professional career as a producer in 1994. Already displaying his love of the non-traditional, Calle did not want to be an ordinary producer and instead took a job at EF Education making language learning CD-ROMs. After two years in the field, he took a leap of faith and founded Starring (formerly known as Moonwalk) in 1996. He served as the Creative Director at Starring until he moved to the U.S. in 2006 to become Group Creative Director at Fallon Worldwide in Minneapolis. Calle was thrilled to have the opportunity to move to New York City when he joined BBH New York in 2007 as a Creative Director. Throughout his career Calle has been fortunate to spearhead some of the most creatively challenging accounts in the industry, including AXE, NYC & Company, H&M, LEE Europe, the Swedish Cancer Society, Jeep and Durex.

During his advertising career, Calle has won numerous creative awards. This year he has collected two Bronze Lions and one Silver Lion at Cannes, a Silver Pencil for the One Show Interactive and two People's Voice Awards at the Webby's. Last award season he collected three Gold and Silver Pencils in The One Show and One Show Interactive, a Gold CLIO Statue, The WEBBY's, The 'Next Award' in the AICP and 'The GRANDY', along with two Gold Lions, one Silver Lion and the very prestigious Titanium Lion at Cannes.

Calle and his brother Pelle were featured in Adweek in an article that showcased the most innovative, young people under 40 to watch in the industry. The previous year Creativity Magazine featured Calle in their yearly Creatives Now issue that showcases the best creative teams in the industry. And their recent work for Google Chrome has heavily showcased in creative, tech and trade publications and websites. Calle has been a board member for The Swedish Advertising Association and has been a juror at Cannes, and MSN Creative in London. He also has given a number of lectures over the years on interactive creativity and design.

Kaare WesnaesKaare Wesnaes
Director, Creative Technology
Cheil USA

Kaare Wesnaes is the Director of Creative Technology at Cheil USA. A digital fanatic, Kaare brings ideas to life. He is responsible for designing and producing innovative and engaging interactive experiences that will help brands add value to people’s lives.

Prior to joining Cheil USA, Kaare spent six years at AKQA as Director of Creative Development. He led AKQA’s creative research and development team and worked on a diverse range of globally renowned brands including Coca-Cola, Nike, Motorola, Deloitte, Kraft, Smirnoff, and Google.

Kaare joined the AKQA New York team in 2005 after moving from his home in Copenhagen, Denmark, where he worked for several years in the digital ad-shop Framfab.

Kaare finds continuous inspiration in the endless possibilities of the evolving interactive world. His work in digital marketing has been recognized internationally by the Cannes Cyber Lions, The Clio Awards, The One Show, The London International Advertising Awards, The Webby’s and The FWA.

Darrell WhitelawDarrell Whitelaw
Hyper Island

I bridge storytelling, content, media, and technology to help clients create meaningful products and experiences that have strong revenue opportunities and brand value. I’ve held titles like Executive Creative Director at IPG Media Lab where we worked on creating the future at scale, and Technology Experience Lead at Co:Collective, a growth consultancy where we invented and reinvented businesses, brands, and products. In a previous life, I was the Founding Partner and Creative Director of MIR, a mobile and emerging platforms creative shop with studios in New York City and San Francisco, where I led a variety of original mobile and social engagements for Fortune 100 brands before it was acquired by LBi in 2011.

Tony WhitesideTony Whiteside
Creative Director
Ogilvy, New York

Tony works on global brands in the digital, mobile and traditional space. His career closely parallels the ascendancy of digital advertising. He began as a copywriter at Internet precursor, Prodigy, and over time has worked at ad agencies in Connecticut and New York creating breakthrough digital experiences for companies like Kraft, Nestlé and Nikon. At Ogilvy, his work on Vaseline and Dove has garnered recognition by industry award shows and the media. When not trying to make sense of the rapidly changing digital landscape, you’ll find Tony hiding out in the woods of Connecticut with his wife and daughter, or being schooled at a local pickup basketball game.

Johnny WonJohnny Won
Manager, Mobile and Gaming Platforms
Hill Holliday

Johnny has worked on digital, social and mobile strategy at Hill Holliday and now leads up mobile & gaming platforms across media, communications & strategy. Throughout his career, he has worked on creating emerging media ideas for Dunkin’ Donuts, Bank of America, Major League Baseball, CVS, Novartis, Chili’s, Playskool, Play-Doh, TJ Maxx and Marshalls. His work has won multiple awards & nominations including the award for AdWeek’s Media Plan of the Year for Mobile in 2011 and has led one of the largest social gaming + brand integrations ever made. Prior to Hill Holliday, Johnny worked for several years at agencies in Boston both big and small and toyed with startups.