Mobile Rising Stars Ad Units
Providing the Canvas for the Next Generation of Mobile Brand Advertising

Style Guides & Tech Specifications

IAB Mobile Filmstrip
IAB Mobile Pull
IAB Mobile Adhesion Banner
IAB Mobile Full Page Flex


IAB Mobile Slider

Winning submitters included AOL, BabyCenter, Crisp, Google, Jivox, Mediamind, Medialets, Microsoft, Pointroll, Time Inc., The Weather Channel, and Yahoo!. These winning companies collaborated with IAB, its Mobile Marketing Center of Excellence,  Agency Working Group, and mobile ad ops experts to create detailed specifications for the units to run across screens and operating systems, as well as the mobile web and apps.

The winners of the Mobile Rising Stars initiative were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their potential to propel brand creativity on mobile devices at scale.

To download a PDF of all the Mobile Rising Stars winners, click here.

Mobile Rising Stars Judges Included:

Michael Lowenstern Ana Andjelic Ian Schafer
Michael Lowenstern
Managing Director, Digital Advertising,
Ana Andjelic
Digital Strategist,
Ian Schafer
Chief Executive Officer and Founder
Deep Focus

Meet all the judges »