Rising Stars Ad Units
The IAB Rising Stars are brand-friendly ad units that tap into the breadth of cutting-edge technology available today, providing new tools that resonate with consumers and serve as powerful vehicles for advertisers.
IAB Rising Stars Outperform in Universal Interaction Rate and Time. Download the Research: Phase 1 |Phase 2
IAB Standard Ad Unit Portfolio

Billboard
 
 
Screenshots:
 
Description:
Large billboard running the full width of the page with full close-ability
Why Selected:
“Love it or leave it” value exchange with viewer. If they don’t love the large creative, they can close it.
Filmstrip
 
 
Screenshots:
 
Description:
A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer
Why Selected:
Richly engaging experience with tons of content possibilities delivered in page with users fully in control
Portrait
 
 
Screenshots:
 
Description:
300x1050 canvas format with state-of-the-art plug and play functionality
Why Selected:
Large, creative friendly canvas that balances well with page content
Pushdown
 
 
Screenshots:
 
Description:
A pushdown unit with broad functionality via visual toolbar
Why Selected:
Super rich functionality, elegant layout, and intuitive visual toolbar
Sidekick
 
 
Screenshots:
 
Description:
Expandable format that launches from IAB standard ad, pushing page content leftward, revealing large, functional canvas
Why Selected:
Large canvas with myriad creative possibilities delivered without affecting page content and leaving viewer in charge
Slider
 
 
Screenshots:
 
Description:
Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full branded experience
Why Selected:
Optimal creative space keeping viewer fully in control of ad experience

For more info on the IAB Display Rising Stars, click here.

IAB Mobile Filmstrip
 
 
Screenshots:
 
Description:
Scrollable, multipanel, horizontal or vertical ad unit, much like “The Filmstrip” Display Standard Ad Unit
Why Selected:
Richly engaging experience with tons of content possibilities delivered in page with users fully in control
IAB Mobile Pull
 
 
Screenshots:
 
Description:
A bottom or top banner that expands to full screen, not unlike “The Pushdown” Display Standard Ad Unit
Why Selected:
Allows for an immersive, in-page ad experience, with users in control
IAB Mobile Adhesion Banner
 
 
Screenshots:
 
Description:
Standard banner that “adheres” to its start position when device is rotated or when content is manipulated (e.g., with a tap to magnify)
Why Selected:
Elegant solution to fundamental challenge
IAB Mobile Full Page Flex
 
 
Screenshots:
 
Description:
Full screen experience that accommodates both portrait and landscape orientation
Why Selected:
An ideal creative canvas—the whole screen—with interactive functionality
IAB Mobile Slider
 
 
Screenshots:
 
Description:
Overlay unit on the bottom of a page mirrors touch screen habit, prompting users to slide the entire page over, unveiling a full brand experience, much like “The Slider” Display Standard Ad Unit
Why Selected:
Optimal creative space keeping viewer fully in control of ad experience

For more info on the IAB Mobile Rising Stars, click here.

Watch the IAB Digital Video Rising Stars Sizzle Reel

 

Filmstrip

Scrollable, multipanel, horizontal unit, much like “The Filmstrip” Display and Mobile Standard Ad Units

Why it was selected:
Richly engaging experience with tons of content possibilities delivered in page with users fully in control

Ad Control Bar

Sitting above the player controls, an elegant interface allowing viewers to engage in multiple ways, if they so choose

Why it was selected:
Allows any ad to be interactive without affecting video ad content

TimeSync

Rich ad content overlaid on video, changing in sync with video ad content

Why it was selected:
Targets and invites interaction at the most appropriate moments

Extender

Allows viewer to choose to continue viewing ad content

Why it was selected:
Provides opportunity for deep video engagement, with permission

Full Screen

Invites viewer to interact and then fills player with a full canvas of interaction possibilities including more video, social and catalogs, among other features

Why it was selected:
Allows for an immersive, in-page ad experience, with users in control

For more info on the IAB Digital Video Rising Stars, click here.

Rising Stars in Action

See how the groundbreaking ad formats are being executed by brands and agency buyers in the interactive media marketplace.