IAB Displaying Rising Stars Ad Units Show Significant Lift in Core Brand MetricsRead the Press Release
Rising Stars ad units tap into the breadth of cutting-edge technology available today, providing new tools that resonate with consumers and serve as powerful vehicles for advertisers. The creative agencies, brand marketers, publishers and other media experts who have contributed to the development of and tremendous surge in the adoption of the IAB Rising Stars have kick-started the next generation of interactive advertising. You can view the Display Rising Stars below and the entire IAB Display Ad Portfolio here.
View the IAB Mobile Rising Stars Ad Units that are currently under in-market evaluation.
View the status of IAB Digital Video Rising Stars Ad Units
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IAB Rising Stars Ad Interaction Research Phase 2
September 2012
IAB Rising Stars Ad Interaction Research Phase 1
February 2012
Look to the Stars: Microsoft’s IAB Rising Stars Successes
January 27, 2012
AutoTrader.com Takes Interactive Advertising Into "Overdrive" With Exclusive Homepage Solution
January 4, 2012
Marie Claire Gives Its Website a Makeover
November 29, 2011
Undertone Adds Sidekick and Slider Rising Stars Ad Units to its High Impact Product Suite
November 22, 2011
AOL Continues Ad Turnaround, Posts Third Consecutive Quarter Of Display Growth
November 2, 2011
AOL and Pictela Shine Among the Stars at IAB MIXX
October 4, 2011
AOL and the IPG Media Lab Release Groundbreaking Research on the Evolution of Digital Branding, IAB Portrait Success
Jun 21, 2011
IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites
June 8, 2011
Mochila Utilizes ‘Portrait’ Ads to Rejuvenate Online Display Spend
May 9, 2011
Read the Rising Stars press release
February 28, 2011
