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Embracing Consumer Buzz Creates Measurement Challenges for Marketers In the wake of a new paradigm of consumer marketing, marketers face challenges in measuring the impact of media, generated by consumers, on their marketing programs. An important first step in determining the influence of consumer generated media (CGM) i |
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Hitwise US Consumer Generated Media Report Visits to the top 20 social networking sites accounted for 4.9% of Internet visits in September, 2006. Are you prepared to leverage the growth of these new and exploding Web communities? In this report, Hitwise reveals insights into the exponential growt |
