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Mobile Marketing: A Vertical Perspective To market to consumers on their mobile phones effectively, you need to figure out how to convey your brand as a useful service. Brands that share common themes with cell phones -- mobility, convenience, instant gratification, timeliness, social connection |
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How America Searches: Mobile With over 230 million mobile users in the U.S. and the number of mobile Internet users topping 20 million, wireless is beginning to deliver on its long-held promise of becoming the “third screen”. While mobile Internet access is the province of a relative |
