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Converting Leads into Customers: E-mail Contact Strategies to Build the Relationship According to a recent study by the CMO Council, lead generation is the #1 strategic objective of nearly 85% of the online marketers. Yet, as all marketers know, collecting a lead provides only so much value if that prospect does not convert into a custom |
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Marketer & Agency Guide to Online Lead Generation This document reviews the definition of lead generation and outlines the nuances of online lead generation in specific categories. People sometimes compare lead generation to search and display ads and believe that lead generation creates low quality l |
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Best Practices Lead Verification Learn how to increase your lead quality with TARGUSinfo's white paper "Online Lead Verification Best Practices." In this white paper, you’ll discover which three key components of optimizing your lead review process will have the greatest impact on your l |
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The Basics of Online Lead Generation Q Interactive provides a helpful primer to online lead generation: what it is, how it works, and examples of how to do it. |
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Creative Best Practices for Online Lead Generation Learn how to optimize copy and graphics to motivate consumer action; collect the right consumer data; build trust in your company; avoid legal pitfalls; and more. |
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IAB Marketer & Agency Guide to Lead Quality Reviews the definition of Internet lead quality, the aspects of lead quality, and the impact of lead quality on advertisers and agencies that rely on Internet leads as a critical component of their marketing strategy and/or business model. This document |
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IAB Lead Generation Data Transfer Best Practices The IAB’s Lead Generation Committee has released the "Lead Generation Data Transfer Best Practices," the latest component of a longer term initiative designed to educate both advertisers and publishers on security and operational best practices. The goal |
