Social Media Library

Understanding the Value of a Social Media Impression April, 2010

Facebook and Nielsen have conducted six months of research consisting of surveys of over 800,000 Facebook users and more than 125 individual Facebook advertising campaigns from 70 brand advertisers. As a result of this research, Nielsen and Facebook have uncovered new findings that hold important implications for advertisers.


Social Media Best Practices: Question & Answer Forums December, 2009

Ever participated in, or considered participating in, online Q&A forums such as LinkedIn Answers, Yahoo! Answers or Answers to build brand awareness, engage with prospects and/or generate leads? This free social media best practices report combines insights from over 1,100 Q&A forum users and over 800 companies participating in online Q&A with strategic best practice advice to help your company make the most of this emerging social media opportunity.


Engaging Small Business Decision Makers Through Social Media December, 2009

How Small Business Decision Makers Utilize Social Media as a Resource for Business Information, with Implications for Improving Marketing to Small Business.


2009 B2B Social Media Benchmarking Study November, 2009

An essential reference for business-to-business (B2B) marketers, this free report provides the benchmarking statistics necessary to determine whether social media channels offer a significant opportunity to reach and engage with your target business audience. Report is based on insights from nearly 2,500 people utilizing social media and social networking web sites to find business-relevant information as well as over 500 B2B companies currently managing social media initiatives to build brand awareness, engage prospects, drive site traffic and generate leads.


2009 Business Social Media Benchmarking Study November, 2009

General Summary Report Based on Insights into Business Social Media Usage Provided by Nearly 3,000 North American Business Professionals


Young Adults and Brands Online October, 2008

The internet represents a tremendous opportunity for brands looking to engage with young adults, Synovate’s groundbreaking Young Adults Revealed study shows. However, to succeed in engaging with this generation, marketers will have to abandon several of their preconceptions about youth audiences.


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If you are a member of the IAB and would like to submit research to our Social Media Library, please email Shira Orbach.