Search Marketing Library

Widemile Case Study January, 2007

Leading-edge companies employ a comprehensive optimization and improvement process to maintain and improve search engine marketing (SEM) and ROI. This case study examines how, an online collaboration software provider based in Bellevue, WA, worked with Widemile to use multivariate optimization to double their SEM spending efficiency.


If you are a member of the IAB and would like to submit research to our Search Marketing Library, please email Shira Orbach.