Multicultural Library

Tips for Building a Successful Marketing Approach to the Multicultural B2B Segment - a PM3 - NAPA Auto Parts Case Study July, 2015

Not only are multicultural business owners becoming a larger part of the B2B market, but Hispanic owned businesses represent the largest multicultural B2B segment and the fastest growing ethnic B2B segment.


Latina Power Shift October, 2013

This report, produced by Nielsen using demographic and behavioral data gathered from various sources, demonstrates the rising prominence of Latinas as head of households, key decision makers and primary wage earners among US families. 


The African-American Consumer: 2013 Report January, 2013
Nielsen & National Newspaper Publishers Association

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever.

Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections


Android Speaks Spanish, But Brands Don’t Speak Android January, 2013

Hispanic agencies need to figure out how to create great brand experiences on Android.  If they can, it opens up opportunities well beyond U.S. Spanish speakers.


If you are a member of the IAB and would like to submit research to our Multicultural Library, please email Shira Orbach.