Multicultural Library

Androids Speak Spanish But Brands Dont Speak Android October, 2013

Why Are fewer branded apps optimized for spanish speakers given great brand and agency interest in the Hispanic market? Read this report to find out more


Measuring Cultural Orientation Among Hispanic Generational Segments Study January, 2013

We demonstrated that lifestage – as opposed to attitudes – had stronger effects on category behaviors within the Hispanic community. The study also found significant differences in cultural orientation across Hispanic generations, which have important implications for Hispanic marketers who are trying to find the best audience for their product category. We concluded that the combination of understanding the cultural orientation (Anglo, Hispanic, bi-cultural) of Hispanic consumers and practicing generational target marketing to those consumers can enhance the marketing efforts of companies serving the Hispanic community.


Android speaks Spanish, but Brands don’t speak Android January, 2013

Android app usage by Spanish speakers; brand opportunity


Hispanic Trends Project January, 2013
Pew Research

Wide range of Hispanic data & research


Latina Power Shift January, 2013

The rise of Latinas – education, purchasing power, decision making, connectivity


The African-American consumer 2013 report January, 2013
Nielsen & National Newspaper Publishers Association

Black purchasing patterns, media consumption, within generation and gender distinctions, demographics


Terra’s 2012 Hispanic Digital Consumer Study by comScore December, 2012
Terra Networks & comScore

Consumer engagement with advertising, the Internet, and other technologies; purchase patterns


Hispanic Consumers and Digital Media December, 2012
IAB (based on BIGInsight Data)

Overview of Hispanic consumers – language, media consumption, life stages, intent to spend


The Mobile Consumer: Hispanics, Movies, & Mobile Report August, 2011
Briabe Mobile

The Mobile Consumer: Hispanics, Movies, & Mobile report reveals that Hispanics are more avid moviegoers than other ethnic groups, and that nearly three-quarters of Hispanics rely on their mobile phones when planning to see a movie. The best time to reach this active segment via mobile is within the 4 hours before a movie show time. This report illustrates, without a doubt, the importance of the mobile device and mobile media in the decision-making process and represents a great opportunity for mobile strategies to get Hispanic moviegoers into seats.


Latest Smart Marketer Newsletters January, 2008

Terra Smart Marketer Newsletters are Terra's periodic ongoing research on the online Hispanic population.


If you are a member of the IAB and would like to submit research to our Multicultural Library, please email Shira Orbach.