Mobile Library

Mobile Advertising Pushes the Right Buttons for Banking Leader January, 2008
Microsoft Ditigal Advertising Solutions

With the rise of mobile internet use, especially among a young, affluent demographic, advertisers a keenly interested in positioning to reach this audience. Mobile advertising is predicted to grow at an average rate of 72 percent each year for the next five years. The question for many advertisers is can this growing medium become a new way to generate customers and strengthen their brands? Please note that this case study is for a US retail banking institution and is based on US customer data.


 

Mobile Best Practices January, 2008
InsightExpress

“...Mobile is a fairly recent addition to many media plans, it's important to understand exactly how consumers move through the various brand development stages.”


 

Nokia Interactive Case Studies 2008 January, 2008
Nokia


 

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