Mobile Library

Mobile-Local Performance Stats January, 2012
xAd

Just one year after declaring the “year of mobile”, the industry continues to accelerate at an exciting rate as brands and SMBs learn the value of mobile advertising. Leading the charge in mobile’s continued growth is the value found in local-mobile targeting. From big brands to local businesses, mobile-local is making its way into advertising budgets in a big way. A recent BIA/Kelsey forecast places local-mobile at just under 50% of total mobile ad spend, but by 2016 mobile-local will make the leap to capture nearly two-thirds of this spend.


 

How Tablets Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits October, 2011
comScore

Today’s digital media environment is rapidly evolving, driven by the proliferation of devices people use to consume content both at home, at work and on the go. Not too long ago, consumers depended solely on their desktop computer or laptop to connect online. Now, a growing number of consumers are likely to access a wide variety of digital content across a multitude of devices on a daily basis. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. Cross-platform consumption has created a vastly different digital landscape, and it is one that requires insight into both the individual usage of devices as well as the nature of their complementary use.


 

Mobile Barcode Best Practices June, 2011
NEOMEDIA

Mobile barcodes have gone from niche engagement tool to center-stage digital marketing vehicle, breathing life into traditional and digital marketing media by allowing brands to instantly engage with their target audience. Adding a mobile barcode to a static print advertisement, or on package or at shelf creates a new interactive opportunity for the brand owner or retailer to engage their target audience wherever they are.


 

InsightExpress' Mobile InsightNorms January, 2011
InsightExpress

Yearly comparisons show that mobile campaigns in the past year have done a great job of capturing consumers’ attention (Mobile Ad Awareness metric) and educating them (Message Association metric). For the most part, the other metrics have remained relatively stable over the past three years. This demonstrates that mobile is maintaining its effectiveness, even as it becomes more established.


 

Mobile Internet – Delivering on the Promise of Mobile Advertising January, 2011
Yahoo!

Mobile Internet – Delivering on the Promise of Mobile Advertising represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.


 

AdMob Mobile Metrics Report August, 2008
Admob

Admob serves ads for more than 5000 mobile web sites. This monthly report offers a snapshot of the data in our network to provide insight into trends in the mobile economy.


 

Going Mobile: Unlocking the potential of the mobile internet consumer version 2 January, 2008
Microsoft Advertiser and Publisher Solutions

The second issue of going mobile provides a detailed insight into the changing nature of the online audience and gives media planners a valuable tool to help them develop effective promotional campaigns, based on an up-to-date picture of their target market.


 

Mobile Advertising Pushes the Right Buttons for Banking Leader January, 2008
Microsoft Ditigal Advertising Solutions

With the rise of mobile internet use, especially among a young, affluent demographic, advertisers a keenly interested in positioning to reach this audience. Mobile advertising is predicted to grow at an average rate of 72 percent each year for the next five years. The question for many advertisers is can this growing medium become a new way to generate customers and strengthen their brands? Please note that this case study is for a US retail banking institution and is based on US customer data.


 

Going Mobile: Unlocking the potential of the mobile internet consumer version 1 January, 2008
Microsoft Advertiser and Publisher Solutions

Going Mobile provides a glance an at-a-glance summary of quarterly trends in mobile internet usage across Europe. The data represented is based on research conducted by M:Metrics, giving media planners and buyers an authoritative and independent view of the sector.


 

Nokia Interactive Case Studies 2008 January, 2008
Nokia


 

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If you are a member of the IAB and would like to submit research to our Mobile Library, please email Shira Orbach.