General Online Marketing Library

Maximizing Brand Engagement Time with Interactive Pre-­rolls January, 2012
Jivox

Jivox was the first company to provide BrandGage, a set of analytics that allows a detailed view into interactions as well as insight into user intent and purchase funnel stage.


 

Lessons Learned: Mazimizing Returns with Digital Media January, 2012
comScore

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore’s extensive research in the digital advertising space, the’ve identified Five Key Lessons Learned, which help to shed light on the current state of the industry and guide marketers down a path toward more effective planning, stronger evaluation and overall improved results.


 

Q1 2012 Social Video Advertising Report January, 2012
Visible Measures

Audiences chose to watch advertisements over 1.3 billion times in Q1 2012, making it the biggest social video quarter in history. The recordbreaking view count of 1.3 billion marks an increase of over 40% compared to Q1 2011, and a massive 225% jump compared to Q1 2010. Historically, Q1 produces big numbers because of the Super Bowl, but the significant increase in views this quarter compared to previous years illustrates just how fast the social video industry is growing.


 

The Role of Digital Audio in the Evolution of Music Discovery December, 2011
TargetSpot

The internet and a wide variety of fast-growing digital audio services are catalysts for individuals to both seek and discover new music on their own as well as to share their tastes with friends…and even strangers. Playlists have replaced mixed tapes, serving almost the same purpose—expressing our sentiments, and defining our individual musical style. The internet has widened the path for individuals to explore new sources of musical enjoyment and made it easy for others to be a part of that discovery process.


 

Yahoo!’s 2011 Insights Wrap-Up and 2012 Outlook December, 2011
Yahoo!

To stay competitive in today’s evolving digital landscape, advertisers need the latest trends, research and best practices. That’s why Yahoo! created this new e-magazine that features their most popular research insights from 2011, as well as a sneak peek at 2012.


 

Always On Women: A Survey of How Women Are Using Technology Today November, 2011
AdAge sponsored by Meredith in collaboration with JWT

So many women are using digital and mobile tools it’s hard to target all of them. Here’s a look at the mobile warriors as well as the more casual utalitarian users.


 

The Psychology of Sharing: Why Do People Share Online? October, 2011
The New York Times

Despite a profusion of articles and information surrounding social media and content sharing, the basic question of why people share content online has slipped by largely unanswered. This study, a comprehensive, three-phase research initiative undertaken by The New York Times, is the first to analyze the consumer motivations underlying online content sharing. In addition to identifying the five primary motivations for sharing, our segmentation analysis differentiates between sharing consumers and identifies the six primary personality types of online sharers.


 

Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits October, 2011
comScore

Today’s digital media environment is rapidly evolving, driven by the proliferation of devices people use to consume content both at home, at work and on the go. Not too long ago, consumers depended solely on their desktop computer or laptop to connect online. Now, a growing number of consumers are likely to access a wide variety of digital content across a multitude of devices on a daily basis. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. Cross-platform consumption has created a vastly different digital landscape, and it is one that requires insight into both the individual usage of devices as well as the nature of their complementary use.


 

How Tablets Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits October, 2011
comScore

Today’s digital media environment is rapidly evolving, driven by the proliferation of devices people use to consume content both at home, at work and on the go. Not too long ago, consumers depended solely on their desktop computer or laptop to connect online. Now, a growing number of consumers are likely to access a wide variety of digital content across a multitude of devices on a daily basis. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. Cross-platform consumption has created a vastly different digital landscape, and it is one that requires insight into both the individual usage of devices as well as the nature of their complementary use.


 

SocialCode Unveils Facebook Advertising Research August, 2011
SocialCode

SocialCode, a full-service Facebook agency working with top global brands and agencies to translate their marketing goals on to Facebook, announces results from a new Facebook advertising research study.


 

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