General Online Marketing Library

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

Maximizing Brand Engagement Time with Interactive Pre-­rolls January, 2012
Jivox

Jivox was the first company to provide BrandGage, a set of analytics that allows a detailed view into interactions as well as insight into user intent and purchase funnel stage.


 

Lessons Learned: Maximizing Returns with Digital Media January, 2012
comScore

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore’s extensive research in the digital advertising space, we’ve identified Five Key Lessons Learned, which help to shed light on the current state of the industry and guide marketers down a path toward more effective planning, stronger evaluation and overall improved results.


 

The Role of Digital Audio in the Evolution of Music Discovery December, 2011
TargetSpot

The internet and a wide variety of fast-growing digital audio services are catalysts for individuals to both seek and discover new music on their own as well as to share their tastes with friends…and even strangers. Playlists have replaced mixed tapes, serving almost the same purpose—expressing our sentiments, and defining our individual musical style. The internet has widened the path for individuals to explore new sources of musical enjoyment and made it easy for others to be a part of that discovery process.


 

Yahoo!’s 2011 Insights Wrap-Up and 2012 Outlook December, 2011
Yahoo!

To stay competitive in today’s evolving digital landscape, advertisers need the latest trends, research and best practices. That’s why Yahoo! created this new e-magazine that features their most popular research insights from 2011, as well as a sneak peek at 2012.


 

Always On Women: A Survey of How Women Are Using Technology Today November, 2011
AdAge sponsored by Meredith in collaboration with JWT

So many women are using digital and mobile tools it’s hard to target all of them. Here’s a look at the mobile warriors as well as the more casual utalitarian users.


 

The Psychology of Sharing: Why Do People Share Online? October, 2011
The New York Times

Despite a profusion of articles and information surrounding social media and content sharing, the basic question of why people share content online has slipped by largely unanswered. This study, a comprehensive, three-phase research initiative undertaken by The New York Times, is the first to analyze the consumer motivations underlying online content sharing. In addition to identifying the five primary motivations for sharing, our segmentation analysis differentiates between sharing consumers and identifies the six primary personality types of online sharers.


 

Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits October, 2011
comScore

Today’s digital media environment is rapidly evolving, driven by the proliferation of devices people use to consume content both at home, at work and on the go. Not too long ago, consumers depended solely on their desktop computer or laptop to connect online. Now, a growing number of consumers are likely to access a wide variety of digital content across a multitude of devices on a daily basis. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. Cross-platform consumption has created a vastly different digital landscape, and it is one that requires insight into both the individual usage of devices as well as the nature of their complementary use.


 

How Tablets Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits October, 2011
comScore

Today’s digital media environment is rapidly evolving, driven by the proliferation of devices people use to consume content both at home, at work and on the go. Not too long ago, consumers depended solely on their desktop computer or laptop to connect online. Now, a growing number of consumers are likely to access a wide variety of digital content across a multitude of devices on a daily basis. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. Cross-platform consumption has created a vastly different digital landscape, and it is one that requires insight into both the individual usage of devices as well as the nature of their complementary use.


 

The Mobile Consumer: Hispanics, Movies, & Mobile Report August, 2011
Briabe Mobile

The Mobile Consumer: Hispanics, Movies, & Mobile report reveals that Hispanics are more avid moviegoers than other ethnic groups, and that nearly three-quarters of Hispanics rely on their mobile phones when planning to see a movie. The best time to reach this active segment via mobile is within the 4 hours before a movie show time. This report illustrates, without a doubt, the importance of the mobile device and mobile media in the decision-making process and represents a great opportunity for mobile strategies to get Hispanic moviegoers into seats.


 

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