General Online Marketing Library

What’s Trending in Display for Publishers
Full Year 2011 Results
January, 2012
Google

Publishers face the ever-changing complexities of selling display ads and reaching new audiences. As a business partner to publishers around the world, Google is no stranger to these challenges. They rely on data-based insights to guide their business decisions. During Google’s routine deep-dives into the publisher display dynamics, they frequently notice trends that may be of interest to clients as well.


 

Mobile Millennials January, 2012
BUZZMEDIA Labs

Mobile barcodes have gone from niche engagement tool to center-stage digital marketing vehicle, breathing life into traditional and digital marketing media by allowing brands to instantly engage with their target audience. Adding a mobile barcode to a static print advertisement, or on package or at shelf creates a new interactive opportunity for the brand owner or retailer to engage their target audience wherever they are.


 

Lessons Learned: Mazimizing Returns with Digital Media January, 2012
comScore

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore’s extensive research in the digital advertising space, the’ve identified Five Key Lessons Learned, which help to shed light on the current state of the industry and guide marketers down a path toward more effective planning, stronger evaluation and overall improved results.


 

Maximizing Brand Engagement Time with Interactive Pre-­rolls January, 2012
Jivox

Jivox was the first company to provide BrandGage, a set of analytics that allows a detailed view into interactions as well as insight into user intent and purchase funnel stage.


 

Changing How the World Sees Digital Advertising January, 2012
ComScore

Across the globe, digital media has become an important component of every advertiser’s marketing mix. According to the Interactive Advertising Bureau (IAB), display-related advertising spending in the United States (U.S.) reached $10 billion in 2010 and has grown at 20%+ rates since then, far exceeding the growth of traditional media. Just as we’ve seen tremendous growth in terms of the volume of digital advertising, the landscape itself has also experienced a massive evolution. From new ad formats and placement strategies to new delivery systems and ad technology, it has become challenging for players across the industry to stay up-to-speed.


 

State of the Media: U.S. Digital Consumer Report, Q3-4 2011 January, 2012
Nielsen

Consumers have more choices than ever for accessing their digital content. As more devices become increasingly connected, the ability to access the same pictures, videos or music files across multiple devices has become a valuable feature.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

Q1 2012 Social Video Advertising Report January, 2012
Visible Measures

Audiences chose to watch advertisements over 1.3 billion times in Q1 2012, making it the biggest social video quarter in history. The recordbreaking view count of 1.3 billion marks an increase of over 40% compared to Q1 2011, and a massive 225% jump compared to Q1 2010. Historically, Q1 produces big numbers because of the Super Bowl, but the significant increase in views this quarter compared to previous years illustrates just how fast the social video industry is growing.


 

Digital Video Advertising Trends: 2012 January, 2012
Break Media

Break Media partnered with market research leader Advertiser Perceptions Inc. for its second in-depth study of digital video advertising. Break Media's goal was to look how advertisers planned video ad spend in 2011 compared to their actual spend, what formats and practices are growing, and how and where advertisers plan to place video ads the next 12 months.


 

Discovery Research: Digital Perceptions Study January, 2012
Discovery

Over one thousand Discovery Viewers were surveyed about their media habits and thoughts concerning advertising in the digital age. The study sought to explore how adoption and usage of new devices and platforms is impacting consumers’ relationship with content and acceptance of advertising.


 

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