General Online Marketing Library

Android Speaks Spanish, But Brands Don’t Speak Android January, 2013
Flurry

Hispanic agencies need to figure out how to create great brand experiences on Android.  If they can, it opens up opportunities well beyond U.S. Spanish speakers.


 

Measuring Cultural Orientation Among Hispanic Generational Segments Study January, 2013
AHAA

Use generational marketing to understand the diversity among Hispanics and to drive marketing effectiveness. Implication:
–Understanding Hispanic generational differences and product usage can help define targeting priorities for product and service marketers.
–Understanding Cultural Orientation and media usage among target category users by generational segments and cross-culturally may allow marketers to increase conversions and deepen engagement with their most promising Hispanic niche


 

The African-American Consumer: 2013 Report January, 2013
Nielsen & National Newspaper Publishers Association

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever.

Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections


 

IT Purchasing Goes Social November, 2012
Research conducted by Forrester and Research Now as commissioned by LinkedIn

This report explores the dramatic impact social networks have on the B2B IT purchase process and provides and best practices to make it work for your marketing. The report details how Social ‘fits’ in the entire purchase process as well as key drivers and preferences for social network usage. While this is focused on IT, it likely has applicability to other B2B segments.


 

The Q2 2012 Cross-Platform Report November, 2012
Nielsen

Each quarter Nielsen chooses a trend to watch and feature in the report’s “center spread”. This Quarter’s center spread focuses on simultaneous usage. Nielsen noted that the increased penetration of devices that facilitate connection and communication are allowing consumers to engage in simultaneous usage or what they commonly refer to as multi-tasking. Americans are truly making the most of the technology at their fingertips!


 

2012 Online Video Presidential Ads Report November, 2012
Visible Measures

The online video campaign for the 2012 presidential cycle has been just as fierce as the TV and ground battles. There are numerous players involved on both sides driving viewership. Online video offers more flexibility than television for the campaigns to attack and respond to real-time events. Television ads, long-form documentaries, quick responses to attack ads and campaign gaffes, intimate looks at the candidates with their families, behind-the-scenes features, mashups, spoofs, and more are published online. There has never been so much video content for an electorate to consume. Instead of ads interrupting voters while they’re watching TV, or being skipped over with the help of DVRs, voters are actually choosing to watch presidential ads and content in online video.


 

In-app ads: How to get 20% engagement and 2000% higher click-through August, 2012
MediaBrix

MediaBrix, the app ad company, ran a survey to discover what people like and don’t like about advertising in apps: Facebook apps as well as mobile apps.


 

MediaMind Global Benchmarks Report August, 2012
MediaMind

Check out MediaMind’s Global Benchmarks Report to see how your country measures up.


 

State of Mobile Advertising August, 2012
Velti

Based on past iPhone releases, Velti predicts that within 6 months, iPhone 5 will drive over 25% of all iPhone impressions, and its release will result in a major upgrade cycle. Velti believes that the iPhone 5 will be adopted more quickly than the iPhone 4S and it will become one of the top 5 devices on the exchange within the next 6 months.


 

OOYALA: Global Video Index Report July, 2012
OOYALA

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.