General Online Marketing Library

In-app ads: How to get 20% engagement and 2000% higher click-through August, 2012
MediaBrix

MediaBrix, the app ad company, ran a survey to discover what people like and don’t like about advertising in apps: Facebook apps as well as mobile apps.


 

State of Mobile Advertising August, 2012
Velti

Based on past iPhone releases, Velti predicts that within 6 months, iPhone 5 will drive over 25% of all iPhone impressions, and its release will result in a major upgrade cycle. Velti believes that the iPhone 5 will be adopted more quickly than the iPhone 4S and it will become one of the top 5 devices on the exchange within the next 6 months.


 

MediaMind Global Benchmarks Report August, 2012
MediaMind

Check out MediaMind’s Global Benchmarks Report to see how your country measures up.


 

OOYALA: Global Video Index Report July, 2012
OOYALA

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


 

Velti Survey Shows “Smartphone Gap” in the 2012 U.S. Presidential Election July, 2012
Velti

The survey findings reveal that there is a 'Smartphone Gap', a strong correlation between smartphone user demographics and voter preference. Smartphone owners' are becoming an entirely new demographic that presidential candidates need to take into consideration. There is a huge opportunity for candidates to sway voters through mobile, as it's personal, targetable and flexible.


 

The Direct and Indirect Value Affiliates Deliver to Advertisers June, 2012
LinkShare

Forrester explores how affiliate marketing sites are meeting the needs of today's savvy online shoppers.


 

BtoB Research Insights: The Maturation of Online Marketing May, 2012

BtoB, in partnership with bizo, conducted an extensive online survey in January and February, 2012 of B2B marketers and other executives about their views on online marketing and how to increase the value of their brands online. This white paper explores “the trend among B2B marketers to develop a more diversified marketing mix in order to meet the demands of the sales pipeline; the ingredients to a successful marketing mix online and the importance of display advertising as part of an integrated marketing strategy.


 

Internet Radio Advertising Impact Study April, 2012
Park Associates White Paper developed for TargetSpot

The IAB views this new TargetSpot study in the spirit of furthering understanding of cross-media advertising impact.This paper presents evidence for the power of Internet Radio advertising to increase the effectiveness of both digital (Internet) and Broadcast Radio ads. The IAB hopes these findings encourage marketers to think holistically about their advertising campaigns, and explore and take advantage of the synergistic benefits of well conceived and executed cross-media advertising campaigns, including digital audio.


 

RKG Digital Marketing Report April, 2012
RKG

RKG report drills down from high level overall performance metrics to the results for the brand and non-brand segments for each engine. They also spotlight the latest trends in mobile and included a number of other data points you’re unlikely to find anywhere else in one report.


 

Global AdMetrics Report April, 2012
Adfonic

The Adfonic reports are based on tens of billions of ad requests processed monthly by the Adfonic marketplace. The Q2 2012 report draws from analysis of thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps.


 

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If you are a member of the IAB and would like to submit research to our General Online Marketing Library, please email Shira Orbach.