General Online Marketing Library

State of Mobile Advertising August, 2012
Velti

Based on past iPhone releases, Velti predicts that within 6 months, iPhone 5 will drive over 25% of all iPhone impressions, and its release will result in a major upgrade cycle. Velti believes that the iPhone 5 will be adopted more quickly than the iPhone 4S and it will become one of the top 5 devices on the exchange within the next 6 months.


 

MediaMind Global Benchmarks Report August, 2012
MediaMind

Check out MediaMind’s Global Benchmarks Report to see how your country measures up.


 

FreeWheel Video Monetization Report, Q3 2012 July, 2012
FreeWheel

The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content. In this Q3 2012 report, FreeWheel continue to report on content monetized, monetization related to content length, and the growth of non-PC/Mac video consumption. Read more here.


 

OOYALA: Global Video Index Report July, 2012
OOYALA

OOYALA powers online video for more than 1,000 customers and reach viewers in every corner of the world, from Argentina to Zimbabwe. This report reveals insight into video views on PCs, smartphones, tablets and smart TVs.


 

Velti Survey Shows “Smartphone Gap” in the 2012 U.S. Presidential Election July, 2012
Velti

The survey findings reveal that there is a 'Smartphone Gap', a strong correlation between smartphone user demographics and voter preference. Smartphone owners' are becoming an entirely new demographic that presidential candidates need to take into consideration. There is a huge opportunity for candidates to sway voters through mobile, as it's personal, targetable and flexible.


 

The Direct and Indirect Value Affiliates Deliver to Advertisers June, 2012
LinkShare

Forrester explores how affiliate marketing sites are meeting the needs of today's savvy online shoppers.


 

BtoB Research Insights: The Maturation of Online Marketing May, 2012

BtoB, in partnership with bizo, conducted an extensive online survey in January and February, 2012 of B2B marketers and other executives about their views on online marketing and how to increase the value of their brands online. This white paper explores “the trend among B2B marketers to develop a more diversified marketing mix in order to meet the demands of the sales pipeline; the ingredients to a successful marketing mix online and the importance of display advertising as part of an integrated marketing strategy.


 

Internet Radio Advertising Impact Study April, 2012
Park Associates White Paper developed for TargetSpot

The IAB views this new TargetSpot study in the spirit of furthering understanding of cross-media advertising impact.This paper presents evidence for the power of Internet Radio advertising to increase the effectiveness of both digital (Internet) and Broadcast Radio ads. The IAB hopes these findings encourage marketers to think holistically about their advertising campaigns, and explore and take advantage of the synergistic benefits of well conceived and executed cross-media advertising campaigns, including digital audio.


 

Q2 2012 Social Video Advertising Report April, 2012
Visible Measures

People chose to watch advertisements nearly 900 million times in Q2 2012. This marks an increase of over 45% from Q2 2011, and a jump of almost 75% from Q2 2010. In fact, Q2 2012 is the second largest quarter in social video advertising history, coming in behind Q1 2012, which was inherently larger due to the surplus of campaigns for the Super Bowl. In this quarterly report, Visible Measures takes a look at the most-watched campaigns, brands, creative agencies, and industries in social video.


 

Global AdMetrics Report April, 2012
Adfonic

The Adfonic reports are based on tens of billions of ad requests processed monthly by the Adfonic marketplace. The Q2 2012 report draws from analysis of thousands of mobile advertising campaigns, spanning almost fifteen thousand mobile sites and apps.


 

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